Entertainment · Celebrity · 5 hrs ago
Mariah Carey and Bobby Brazier Star in Gucci Holiday Campaign
Gucci’s new holiday campaign stars Mariah Carey in a video set at a hotel where staff prepare a party for her.
British actor and model Bobby Brazier also appears among the guests at the celebration.
The campaign was directed by Harmony Korine and features Carey arriving to the sound of her 1994 hit “All I Want for Christmas Is You.”
It showcases Gucci’s Butterfly collection, created with Carey and inspired by her 1997 album of the same name.
The collection includes clothing, shoes and jewelry, while the video also features Gucci’s seasonal bags and accessories.
The campaign connects the brand with Carey’s longstanding place in the holiday season, as her Christmas song has returned to the music charts.
Mariah Carey and Bobby Brazier appear in Gucci’s 2026 holiday campaign.
The campaign video is set in a hotel as staff prepare for Carey’s arrival at a party.
Directed by Harmony Korine, the campaign features Gucci’s seasonal gift collection.
Carey wears pieces from a new Gucci Butterfly collection inspired by her 1997 album.
Brazier appears among the guests in the video.
- Who
- Mariah Carey and Bobby Brazier appear in the campaign.
- What
- Gucci released a holiday campaign video featuring the two.
- When
- The articles were published on 2 November 2026.
- Where
- The video is set in a hotel.
- Why
- Gucci says the campaign celebrates Carey’s role as a cultural icon and a fixture of the holiday season.
This story does not have two clearly opposing sides.
Carey released her Butterfly album, which inspired the new collection.
Harmony Korine collaborated with Gucci on the project Duck Rock.
Brazier appeared alongside Kate Moss in Gucci’s Primavera advert.
Carey’s “All I Want for Christmas Is You” re-entered the charts at No. 37, according to Spotify.
Articles reported on Gucci’s holiday campaign featuring Carey and Brazier.
- Director
- Harmony Korine
- Collection
- Butterfly
- Album inspiration
- Mariah Carey’s 1997 album Butterfly
- Setting
- A hotel
- Bobby Brazier’s age
- 23
- Carey song in the video
- All I Want for Christmas Is You
2 sources
What people are saying
[Carey’s] role as a cultural icon and a fixture of the holiday season
festive excitement of one of the most anticipated moments of the year
Proud Dad post! This kid has served up a few pinch me