Business · Companies · 11 hrs ago
Liguria tourism visits rise 3.16% as region invests over €10 million
Liguria recorded 18.6 million tourist stays in the first nine months of the year, a 3.16% increase.
The Italian region says it has set aside over €10 million for tourism in 2026, using regional and national funds.
The money will support promotion, local events, digital services and tourism development.
The region also supports local groups and municipalities running cultural events and Christmas activities.
Liguria plans to expand its destination management organizations from three to five, adding groups for Tigullio and La Spezia.
These organizations bring local government, businesses and tourism groups together to coordinate destinations.
The region says it aims to attract visitors throughout the year and support more stable tourism jobs.
Liguria recorded 18.6 million tourist stays in the first nine months of 2026, up 3.16% from the same period a year earlier.
The regional government has started investing more than €10 million in tourism in 2026.
The funding covers promotion, local identity, digital services, destination development and support for events.
Liguria plans to expand its destination management organisations from three to five, with new organisations being formed in Tigullio and La Spezia.
Regional Tourism Councillor Luca Lombardi said the goal is to build a competitive, sustainable offer that attracts visitors throughout the year.
- Who
- The Liguria regional government, with its tourism strategy explained by Regional Tourism Councillor Luca Lombardi.
- What
- Tourist stays rose 3.16% to 18.6 million in the first nine months of 2026. The region has started investing more than €10 million in tourism.
- When
- The increase covers the first nine months of 2026; the investment is for 2026.
- Where
- Liguria, Italy.
- Why
- The region aims to strengthen tourism, support local destinations and attract visitors throughout the year.
This story does not have two clearly opposing sides.
Liguria recorded 18.6 million tourist stays, up 3.16%.
The region started allocating more than €10 million to tourism.
New destination management organisations are being formed in Tigullio and La Spezia.
- Tourist stays
- 18.6 million in the first nine months of 2026
- Increase
- 3.16%
- Tourism investment
- More than €10 million in 2026
- Destination management organisations
- Three existing; two more planned
- Christmas grants
- €460,000 available, involving 160 municipalities
What people are saying
The goal is to build an increasingly competitive, sustainable tourism offer capable of attracting visitors throughout the year.
The resources allocated to tourism in 2026, amounting to more than 10 million euros, include regional and national funding and are spread across several strategic areas.