Business · Companies · 5 hrs ago
Honda plans to sell Mitsubishi Triton-based pickup in Southeast Asia from 2028
Honda and Mitsubishi plan a Honda-branded pickup for Southeast Asia from 2028, based on Mitsubishi’s Triton.
Mitsubishi will make the vehicle, and Honda plans to sell it under its own brand.
The Triton is a one-tonne pickup with a strong frame, designed for markets where pickups are in demand.
Honda does not currently have this type of pickup for Southeast Asia, so the deal lets it add one without developing a new model from scratch.
Mitsubishi expects the supply deal to support production at its factories in Thailand.
The agreement is part of wider cooperation among Honda, Mitsubishi and Nissan, which have been exploring ways to complement one another’s vehicles and resources.
The model’s name, design, price and launch countries are not yet known, and the companies have not provided further product details.
Honda and Mitsubishi have agreed to develop a Mitsubishi Triton-based pickup for Honda to sell in Southeast Asia from 2028.
Mitsubishi will supply the vehicle, which Honda plans to sell under its own brand.
The Triton is a one-tonne pickup built on a ladder-frame chassis.
The arrangement would give Honda a pickup for the Southeast Asian market without developing its own frame-based truck.
Mitsubishi expects the supply deal to help raise output at its Thailand production facilities.
- Who
- Honda and Mitsubishi Motors.
- What
- They agreed to work on supplying a Triton-based pickup for sale under the Honda brand.
- When
- Sales are targeted to begin in 2028.
- Where
- The vehicle is for Southeast Asia, with production planned at Mitsubishi’s plant in Thailand.
- Why
- The companies aim to complement their vehicle line-ups and make use of Mitsubishi’s production capacity.
This story does not have two clearly opposing sides.
Honda, Nissan and Mitsubishi signed a memorandum of understanding on a strategic partnership.
Honda and Mitsubishi signed their first memorandum of understanding on mutual vehicle supply and said they were targeting sales of the pickup in 2028.
Honda is targeting the start of sales of the Triton-based pickup in Southeast Asia.
- Base vehicle
- Mitsubishi Triton
- Target start of sales
- 2028
- Market
- Southeast Asia
- Production location
- Mitsubishi’s Thailand plant
- Vehicle type
- One-tonne pickup with a ladder-frame chassis
What people are saying
The space for independent survival among Japan’s second-tier automakers has disappeared between Toyota, backed by huge capital, and Chinese electric-vehicle makers, which boast extremely fast product cycles.