Business · Companies · 23 hrs ago
Perfumery reaches 45% of Tania Bulhões’ revenue
Tania Bulhões says perfumery now brings in 45% of its revenue, making it a major part of the Brazilian luxury brand’s business.
The company began with porcelain, but expanded from home fragrances into perfumes for personal use after customers started wearing its home scents.
CEO Virgilio Bulhões expects perfumery’s share of revenue to approach half by the end of the year.
The company is transferring production to its R$70 million complex in Uberaba, Minas Gerais, after previously relying on partners to manufacture and bottle its products.
It plans to make all its perfumery products there in 2027, while continuing to develop fragrances with international perfumers and suppliers.
The new setup gives the brand more control over production, including final formulas, testing, bottling and finishing.
Tania Bulhões also plans to combine perfume and porcelain, including candles in decorated porcelain containers and possible fragrance diffusers with porcelain elements.
Perfumery now accounts for 45% of Tania Bulhões’ revenue, according to the company.
CEO Virgilio Bulhões expects the share to approach half of the business by the end of the year.
The company is moving perfume production to its Bosque Tania Bulhões complex in Uberaba, Minas Gerais.
It expects to produce all its perfumery products there in 2027.
The brand plans to combine its perfumery and porcelain operations to develop products such as candles and fragrance diffusers.
- Who
- Tania Bulhões, a Brazilian homeware and fragrance brand.
- What
- Perfumery accounts for 45% of the company’s revenue, and the company is bringing production in-house.
- When
- The revenue share is reported in an article published on November 7, 2026. Production of all perfumery products at the new complex is planned for 2027.
- Where
- The company has stores in Brazil and a showroom in New York; the new production site is the Bosque Tania Bulhões complex in Uberaba, Minas Gerais.
- Why
- The company is expanding perfumery and aims to gain greater control over production while growing its commercial operations.
This story does not have two clearly opposing sides.
Tania Bulhões was founded.
CEO Virgilio Bulhões joined the company, and the perfumery business became more strategic.
Perfumery accounts for 45% of the company’s revenue, and the executive says the luxury personal perfumery market grew nearly 40% this year.
The company expects to produce all its perfumery products at the Bosque Tania Bulhões complex.
- Perfumery share of revenue
- 45%
- Projected share
- Close to half of the business by year-end
- Founded
- 1989
- Stores in Brazil
- 52
- Bosque Tania Bulhões complex
- R$70 million, in Uberaba, Minas Gerais
- Planned full perfumery production at the complex
- 2027
What people are saying
The Bosque also allows us to bring porcelain into perfumery.
We will be able to grow with greater autonomy, preserving the authorial and artisanal character of our products.