Business · Companies · 2 hrs ago
Dong-A Otsuka launches three limited-edition RESCENE cider packages
Dong-A Otsuka has launched three limited-edition Narangd Cider packages featuring images of girl group RESCENE members.
The products are 500-millilitre bottles in three flavors: plain, pineapple and green apple.
The packages are a limited edition, rather than a new set of flavors beyond those three.
RESCENE became the brand’s model in July, and the company has used the group in advertising and digital content since then.
The new packaging extends that partnership to the products themselves.
The edition brings the group’s images to the cider’s packaging.
No further plans or availability details are given.
Dong-A Otsuka launched three limited-edition Narangd Cider packages featuring images of girl group RESCENE.
The packages cover plain, pineapple and green apple flavours.
Each version is a 500-millilitre plastic bottle.
The company selected RESCENE as a Narangd Cider brand model in July and has since used the group in advertising and digital content.
- Who
- Dong-A Otsuka launched the packages, featuring girl group RESCENE.
- What
- It released three limited-edition Narangd Cider packages featuring images of RESCENE members.
- When
- The company announced the launch on Oct. 15.
- Where
- Not stated.
- Why
- The packages use the image of RESCENE, which Dong-A Otsuka selected as the brand model in July.
This story does not have two clearly opposing sides.
Dong-A Otsuka selected RESCENE as a Narangd Cider brand model.
The company announced the launch of three limited-edition packages.
- Flavours
- Plain, pineapple and green apple
- Bottle size
- 500 millilitres
- Number of packages
- Three
- Featured group
- RESCENE