Business · Companies · 9 hrs ago
Steve Aoki announces a trading card shop in Zug
US DJ Steve Aoki says he plans to open a trading card shop in Zug, Switzerland.
The shop is linked to Cardhouse Switzerland GmbH, a company registered in Steinhausen in June 2026.
Aoki is not listed as a company owner, and the shop’s exact location and opening date have not been announced.
Trading cards have become valuable collectibles, with rare Pokémon cards selling for large sums.
A rare Pokémon card sold for more than 12 million Swiss francs at an auction in February 2026.
Aoki collects cards himself and says the shop will be a place for fans to gather, but whether he will attend the opening is unknown.
Steve Aoki announced that he plans to open a trading card shop in Zug, Switzerland.
The shop’s exact location and opening date have not been announced.
Cardhouse Switzerland GmbH was registered in Steinhausen in June 2026, with Sascha Dario Brubacher listed as its sole shareholder and managing director.
Aoki is not listed as a shareholder of the company.
- Who
- US DJ and music producer Steve Aoki announced the shop.
- What
- He plans to open a trading card shop in Zug.
- When
- He announced it in a TikTok video; the exact date was not stated.
- Where
- Zug, Switzerland. The shop’s exact location is not known.
- Why
- Aoki has a longstanding interest in trading cards and says the shop will be a place for people to spend time together.
This story does not have two clearly opposing sides.
A rare Pikachu Illustrator card sold at auction for more than 12 million francs.
Cardhouse Switzerland GmbH was established in Steinhausen.
20 Minuten reported that Aoki had announced plans for a trading card shop in Zug.
- Company
- Cardhouse Switzerland GmbH
- Registration
- Established in June 2026 in Steinhausen, Canton Zug
- Shareholder and managing director
- Sascha Dario Brubacher
- Company capital
- 20,000 francs
- Shop location and opening date
- Not announced
What people are saying
I’m opening a card collector shop in Zug, Switzerland!
It will be something extremely special. A place where we can hang out together.
Zug because of the taxes – hopefully the prices aren’t too high.