Science & Tech · Gadgets & EVs · 3 hrs ago
Apple Fifth Avenue prepares displays ahead of iPhone Duo launch
Apple is preparing large displays at its Fifth Avenue store in New York ahead of the iPhone Duo launch on Friday.
The structures around the store’s glass cube entrance are covered, so their appearance as oversized iPhone Duo models has not been confirmed.
Apple has used special displays at the store for previous iPhone launches.
US stores will have a limited number of iPhone Duo units for walk-in buyers on Friday.
In mainland China, Japan, France and several other markets, customers can collect only orders placed online.
The different arrangements affect how customers can buy the phone at launch, and the preparations point to a high-profile launch at Apple’s flagship New York store.
Apple has begun setting up large, covered structures around the glass cube entrance of its Fifth Avenue store in New York ahead of the iPhone Duo launch.
The structures’ shapes suggest they could be giant iPhone Duo models, but they remain concealed beneath black cloth and white protective wrapping.
The iPhone Duo is scheduled to launch on Friday.
Apple has confirmed that US stores will have a limited number of units for walk-in customers on launch day.
Stores in several other markets, including mainland China, Japan and France, will offer in-store pickup only for orders placed online.
- Who
- Apple is preparing its Fifth Avenue store for the iPhone Duo launch.
- What
- Large, covered structures have been set up around the store’s glass cube entrance. They may be giant iPhone Duo displays.
- When
- Preparations were spotted on October 21, 2026. The launch is scheduled for Friday.
- Where
- Apple’s flagship Fifth Avenue store in New York.
- Why
- The store is preparing for the iPhone Duo launch.
This story does not have two clearly opposing sides.
Apple’s preparations at its Fifth Avenue store were spotted.
The iPhone Duo is scheduled to launch.
- Store
- Apple Fifth Avenue, New York
- Installations
- Large rectangular structures around the glass cube entrance
- Covering
- Black cloth and white protective wrapping
- Launch
- Friday
- US availability
- Limited units for walk-in customers at Apple retail stores
- Other markets
- In-store pickup only for online orders in mainland China, Japan and France
What people are saying
Apple Store Fifth Ave has started decorating for iPhone Duo! These are clearly giant iPhone Duo models, covered in plastic wrap and black cloth.
Posts on X
These people have been waiting in line for the iPhone Duo since Monday