Business · Companies · 1 hr ago
Morrisons adds flashing shelf labels to help shoppers find products
Morrisons has launched a tool to help shoppers find products in its UK supermarkets.
Customers search for an item in the More Card app and select “flash price label.”
The app guides them to the right aisle, then the matching electronic shelf label flashes magenta.
The feature is being introduced in 276 stores with digital shelf labels.
It is aimed at crowded aisles, such as those for herbs, spices and sauces, and can help shoppers find seasonal items such as cranberry sauce.
The labels can also update prices automatically, which Morrisons says can improve accuracy.
Morrisons has launched a feature that makes electronic shelf labels flash to help shoppers find products.
Customers use the Product Finder in the More Card app and select “flash price label”.
After the shopper confirms the aisle, the matching shelf label flashes magenta.
The feature is being introduced across 276 supermarkets with digital shelf labels.
Morrisons says the system can help shoppers find items in crowded aisles and seasonal products such as cranberry sauce.
- Who
- Morrisons and customers using its More Card app.
- What
- Morrisons has launched a feature that makes the matching electronic shelf label flash magenta to help customers find products.
- When
- The feature was announced on 12 November 2026.
- Where
- Across 276 Morrisons supermarkets in the UK.
- Why
- To help customers find products more quickly in stores.
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- Supermarkets
- 276
- App
- Morrisons More Card
- Shelf-label colour
- Magenta
- Technology partner
- Vusion
3 sources
What people are saying
Our new ‘shop to light’ feature is a great example of how we’re using technology to make a real difference in-store, helping our customers find the products they need quickly, whether they’re shopping for their Christmas dinner or just popping in to pick up a few last-minute essentials.
‘Shop to light’ is a great example of how we can help customers find what they need while making stores more seamless.