Business · Companies · 1 hr ago
Samyang Foods chairman visits Paris food fair to assess European market
Samyang Foods chairman Kim Jung-soo visited SIAL Paris in France on Oct.
17 to review the European market.
The company is taking part in the fair for the first time this year.
At its main booth, Samyang is promoting Buldak noodles and Tanggle pasta.
It also introduced Buldak’s new character, Peppo, and is running interactive activities for visitors.
Four tasting sessions each day feature several Buldak and Tanggle products.
Samyang says the activities aim to raise its brands’ profile in Europe.
Samyang Foods Chairman Kim Jung-soo visited SIAL Paris 2026 to assess the European market and support the company’s expansion there.
He toured the company’s main booth and business lounge on Oct. 17, local time, and encouraged staff working at the fair.
The company is promoting its Buldak brand and Tangle pasta brand at its first appearance at SIAL Paris.
It also officially unveiled Buldak’s new character, Pepo, and is running interactive events and daily tastings.
- Who
- Samyang Foods Chairman Kim Jung-soo.
- What
- He visited SIAL Paris 2026 to assess the European market and support expansion.
- When
- Oct. 17, 2026, local time.
- Where
- The SIAL Paris 2026 exhibition in Paris, France.
- Why
- To assess the European market and global food industry trends, and support the company’s expansion.
This story does not have two clearly opposing sides.
Kim Jung-soo visited the SIAL Paris 2026 exhibition, toured Samyang Foods’ facilities and encouraged staff.
Samyang Foods announced Kim’s visit.
- Event
- SIAL Paris 2026
- Visit date
- Oct. 17, 2026, local time
- Exhibitor
- Samyang Foods, attending SIAL Paris for the first time
- Brands promoted
- Buldak and Tangle
- New character
- Pepo, officially unveiled at the fair
- Tasting schedule
- Four sessions each day
What people are saying
Through experiential marketing with the new character Pepo, we will raise awareness of the Buldak and Tangle brands in the European market.