Science & Tech · AI · 45 mins ago

Elvis Presley Rights Owners Sue Suno Over AI Voice Cloning

Elvis Presley Rights Owners Sue Suno Over AI Voice Cloning

Elvis Presley Enterprises has sued AI music company Suno in a case filed in Tennessee on Friday, Nov.

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The company alleges Suno used Presley’s identity without permission and let users make music that imitates his voice.

Elvis Presley Enterprises, part of Authentic Brands Group, controls rights to Presley’s name, image and likeness, as well as much of his song catalog.

The case is among the first major lawsuits under Tennessee’s ELVIS Act, a law that allows legal action against companies that enable AI voice and image cloning.

Suno has argued in other cases that its current models cannot be prompted to copy specific artists, but Presley’s rights owners say that claim is false and point to online examples.

Suno had not responded publicly to the lawsuit as of Saturday, according to the account provided.

The case could test whether AI companies can be held liable for voice cloning; no next steps in the legal process are specified.

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What people are saying

Richard BuschLawyer for Elvis Presley Enterprises
All of the humanity, history, despair, and triumph that constitutes Elvis’ identity was stolen and is stored on servers and harnessed by Suno to make massive amounts of money
via Billboard
Lark-Marie AntónAuthentic Brands Group spokeswoman
We protect those rights vigorously.
via Billboard