Business · Companies · 10 hrs ago
Garmin opens its third Italian store in Bologna
Garmin has opened its third Italian store in central Bologna, following two shops in Milan.
The new shop is on Via Rizzoli and was opened with retail group Percassi.
The company chose Bologna for its strong sporting culture, which includes cycling, running, football and basketball.
The store offers Garmin products for activities including running, fitness, swimming and outdoor pursuits.
Customers can try the latest products in person, including the Fenix 9 multisport smartwatch and Cirqa smart band.
Garmin says the opening is part of its plan to expand its presence across Italy and bring customers closer to its products.
The company is considering further opportunities after positive results from its Milan stores.
Garmin has opened its third Italian store in Bologna, after opening two stores in Milan.
The new store is on Via Rizzoli in the city centre.
Garmin said the opening is part of its strategy to expand its presence in Italy and connect directly with consumers.
The store offers products including the Fenix 9 multisport smartwatch and Cirqa smart band.
Garmin developed the store with retail group Percassi, which already manages its two Milan stores.
- Who
- Garmin Italia, in collaboration with Percassi.
- What
- Garmin opened its third Italian store.
- When
- The store opening was reported on October 31, 2026.
- Where
- Via Rizzoli in central Bologna, Italy.
- Why
- Garmin said it wants to expand its presence in Italy and reach consumers through direct contact and physical stores.
This story does not have two clearly opposing sides.
Garmin and Percassi began their collaboration, according to Percassi’s general manager.
Garmin had opened two stores in Milan, on Via Statuto and Via San Paolo.
Corriere della Sera reported Garmin’s opening of its third Italian store, in Bologna.
- Italian stores
- 3, including the new store in Bologna
- Bologna address
- Via Rizzoli
- Milan stores
- Via Statuto and Via San Paolo
- Retail partner
- Percassi
- Products mentioned
- Fenix 9 smartwatch and Cirqa smart band
What people are saying
The opening of the Garmin Store in Bologna represents another important step in our growth strategy in Italy.
We strongly believe in the value of direct contact with the end consumer.
We are excited to continue our collaboration with Garmin, which began in 2020 and has allowed us to work together to introduce and develop the brand’s retail presence in Italy.