Entertainment · K-Culture & Anime · 3 hrs ago

K-pop submissions are sparse for Grammys’ new Asian pop category

K-pop submissions are sparse for Grammys’ new Asian pop category

K-pop entries are scarce in the new Asian pop category at the 69th Grammy Awards, scheduled for February.

IVE, KiiiKiii, Fifty Fifty and Park Hyo-shin were the only Korean acts reported to have submitted entries in that category.

BTS said it would not submit music, arguing that music should be heard beyond regional or language divisions.

HYBE, SM, YG and JYP also made no submissions to the category, while Japanese artists including Hikaru Utada, Kenshi Yonezu and Ado entered songs.

The Recording Academy created the category for contemporary popular music widely recognized in Asian markets, with a requirement that at least one Asian language be used meaningfully.

Korean artists submitted work in other Grammy categories, including pop duo or group performance, where Jennie’s “Dracula” and KATSEYE’s “Animal” are among the entries.

The submissions will be considered for Grammy nominations, and commentators have said a Korean nominee or winner in the new category could raise the profile of Korean music.

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What people are saying

BTSK-pop group
We hope that music can be heard and loved as music itself, rather than being divided by region or language.
via Yonhap
Lim Jin-moPopular music critic
The creation of the Asian Pop category means that opportunities for Asian singers will expand.
via Yonhap
If a Korean singer reaches the final nominations and wins, it could be an opportunity to show that we are a music powerhouse.
via Yonhap