Science & Tech · Big Tech & Internet · 12 hrs ago
Google expands ads in AI Mode to 10 more countries
Google is bringing ads to AI Mode in 10 more countries, including India, Australia, Canada, Kenya and Singapore.
AI Mode answers searches with information drawn from websites, so users may get recommendations without opening other pages.
Sponsored product listings can appear alongside AI-generated results, and Google says they will be clearly marked.
In the US, ads may also appear during follow-up questions when a search has commercial relevance, such as narrowing down a product search.
Google is expanding the ads as growth in its core search advertising business slowed in the third quarter, while more people use AI features.
Brazil, Mexico and the UK are planned next, later in 2026.
Google is expanding ads in AI Mode to 10 more countries, including India, Australia and Canada.
The company plans to bring the ads to Brazil, Mexico and the UK later in Q4 2026.
In the US, sponsored ads will also be able to appear during follow-up questions in AI Mode.
Google says the ads will be labeled as sponsored and may appear when searches have commercial relevance.
The expansion comes as Alphabet reported slower growth in its core advertising business.
- Who
- Google is expanding the ads. Alphabet’s Chief Business Officer Philipp Schindler discussed search ad revenue growth.
- What
- Google is bringing ads in AI Mode to 10 more countries and introducing ads during follow-up questions in the US.
- When
- The expansion was announced alongside Alphabet’s Q3 2026 earnings. Brazil, Mexico and the UK are planned for later in Q4 2026.
- Where
- The ads are expanding to 10 countries, including India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Multi-turn ads are being introduced in the US.
- Why
- Google said search ad revenue growth slowed as queries shifted to AI Overviews and AI Mode, which have lower monetization.
Lily Ray
Effect of AI search on finding publishers' content
Google says AI Mode provides detailed answers and can show relevant recommendations and ads.
Lily Ray
Ray says it will become harder to find articles from preferred publishers through Google and users will need to look beyond Google's products.
Google’s search ad revenue growth slowed as queries shifted toward AI Overviews and AI Mode, according to Philipp Schindler.
Reports published alongside Alphabet’s Q3 earnings described Google’s expansion of AI Mode ads to 10 more countries and the introduction of multi-turn ads in the US.
Google plans to bring AI Mode ads to Brazil, Mexico and the UK.
- New markets
- 10 countries
- Markets named in the expansion
- India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore
- Planned markets
- Brazil, Mexico and the UK
- US ad format
- Multi-turn ads can appear during follow-up questions
- Search ad revenue
- Growth slowed in the third quarter of 2026
3 sources
What people are saying
You’ll have to dig deeper and look outside of Google’s products.
Unless you’re satisfied with AI answers directly on Google, you’re going to need to start evolving your own search behavior to find the websites you’re looking for.