Sports · Football · 2 hrs ago
Viessmann buys stake in Bayern Munich for €250 million
Viessmann Generations Group has bought shares in Bayern Munich’s football company in a deal announced on Thursday.
The family holding company, led by Max Viessmann, paid €250 million for the stake.
Following a capital increase, Viessmann holds 6.7% of the company, while Adidas, Allianz and Audi together hold 7.8%.
Bayern says it will use the new capital for sustainability, international growth and digital projects.
The money is also expected to give the club more financial flexibility, including for player contracts, although no €100 million transfer is planned.
Bayern says it will not sell any more shares, and its rules require it to retain at least 70% ownership.
Viessmann Generations Group has bought a stake in FC Bayern Munich for €250 million.
The deal covers the last 5% of shares available for sale in the club’s football company, according to BILD.
Viessmann’s stake is now 6.7% following a capital increase, while Adidas, Allianz and Audi together hold 7.8%.
Bayern said the new capital would support projects in sustainability, internationalisation and digitalisation.
Viessmann chief executive Max Viessmann will take a seat on the company’s supervisory board, BILD reported.
- Who
- Viessmann Generations Group, led by Max Viessmann, bought the stake from FC Bayern Munich.
- What
- Viessmann paid €250 million for the last 5% of shares available for sale in the club’s football company.
- When
- The deal was reported as completed on October 22, 2026.
- Where
- FC Bayern Munich’s football company, in Germany.
- Why
- BILD said the club cited a suitable partner, price and long-term planning security. The new capital is intended mainly for sustainability, internationalisation and digitalisation projects.
This story does not have two clearly opposing sides.
Viessmann began working with FC Bayern, according to BILD.
Viessmann sold its climate division to Carrier Global for €12 billion, according to BILD.
Max Viessmann joined the advisory board of FC Bayern e.V., according to BILD.
The €250 million stake deal was reported as completed.
- Deal value
- €250 million
- Stake sold
- 5% of shares available for sale
- Viessmann’s resulting stake
- 6.7%
- Other corporate shareholders
- Adidas, Allianz and Audi together hold 7.8%
- New supervisory board member
- Max Viessmann
3 sources
What people are saying
This step strengthens the ownership structure of FC Bayern München AG. In addition, a significantly improved equity base increases our room for manoeuvre in a time of permanent change.