Politics · India · 5 hrs ago
Delhi High Court bars commercial use of Amitabh Bachchan’s identity without permission
The Delhi High Court barred commercial use of Amitabh Bachchan’s identity without his permission.
The order, made on November 5, covers eight defendants and unidentified people who might use websites, apps or other platforms.
Bachchan brought the case over alleged misuse, including fake lottery messages, a video-call app, a quiz book and merchandise bearing his image.
Four defendants settled and agreed not to use his name, image, voice or likeness without express permission.
The other four did not contest the case, and the court ruled that unauthorized use could wrongly suggest Bachchan endorsed products or services.
The order protects his name, image, voice and likeness, and he can bring fresh legal proceedings if another cause of action arises.
The Delhi High Court barred several defendants from using Amitabh Bachchan’s identity for commercial gain without his permission.
Justice Purushaindra Kumar Kaurav passed the decree on November 5.
The order covers use of Bachchan’s name, photograph, voice, likeness and other elements of his identity.
It also extends to unidentified individuals or entities and preserves Bachchan’s right to bring future legal proceedings.
Four defendants settled with Bachchan, while four others did not contest the suit.
- Who
- Amitabh Bachchan and defendants accused of using his identity without permission.
- What
- The Delhi High Court barred commercial use of Bachchan’s identity without his authorisation.
- When
- The order was passed on November 5; the article was published on November 6, 2026.
- Where
- The Delhi High Court, in Delhi.
- Why
- Bachchan sued over alleged misuse of his publicity rights and identity to attract consumers or generate commercial benefits.
This story does not have two clearly opposing sides.
Four defendants settled with Bachchan and agreed not to use aspects of his persona without his express permission.
The Delhi High Court passed a decree restraining commercial use of Bachchan’s identity without authorisation.
- Judge
- Justice Purushaindra Kumar Kaurav
- Order date
- November 5
- Settled defendants
- Four
- Unidentified parties
- John Does
- Examples cited
- A video-call app, fake lottery messages, a quiz book, posters and T-shirts
What people are saying
The settlement has been agreed upon without fear or coercion, and the parties appear to have entered into it on their own volition.