Business · Companies · 5 hrs ago
Beretta marks 500 years as it expands its focus on defence
Beretta Holding has reached 500 years in business and says it is the world’s oldest industrial family dynasty.
The company remains in the hands of the 15th generation of the Beretta family.
In Spain, its business makes shotguns and shotgun chokes and employs 56 people.
The group is looking to defence as the war in Ukraine has created new opportunities in Europe, including in work with Spain’s Defence Ministry and security forces.
Defence accounts for 40% of the group’s market, while civilian business makes up the rest, including sport shooting and hunting.
Beretta has also expanded through acquisitions, including a successful offer to buy into US gunmaker Sturm, Ruger & Co.
In Spain, a partnership with hunting retailer Serbal will help Beretta enter retail, and its local business is due to change its name to Outdoor Enterprise España.
Beretta Holding is marking 500 years in business as it expands its focus on defence.
The company says the war in Ukraine has increased defence opportunities in Europe.
Defence accounts for 40% of the holding’s market, while civilian business accounts for 60%.
The family-owned group remains in the hands of the 15th generation of the Beretta family.
In Spain, Beretta Benelli Iberia employs 56 people and reported revenue of €25 million.
- Who
- Beretta Holding, the family-owned firearms and sporting goods group.
- What
- It is marking 500 years in business while increasing its focus on defence.
- When
- The anniversary was reported on 2 November 2026.
- Where
- The group operates internationally; the article also describes its business in Spain.
- Why
- The company says the war in Ukraine has increased defence opportunities in Europe.
This story does not have two clearly opposing sides.
Beretta Benelli Iberia was founded through an association with two Basque industrialists, Garati and Mendibi.
Beretta Holding has made a series of acquisitions.
Beretta Holding marked 500 years in business.
Serbal founder Cristina López de Ceballos projected 15% growth for the store.
- Company history
- 500 years
- Family leadership
- 15th generation
- Defence share of holding’s market
- 40%
- Civilian share of holding’s market
- 60%
- Beretta Benelli Iberia in Spain
- 56 employees; €25 million in revenue
- Serbal store growth projection
- 15% this year
What people are saying
The company remains in the hands of the 15th generation of the Beretta family and largely preserves the values of tradition, innovation and the group’s long-term vision.
Many opportunities are emerging.
I was very lucky that Beretta noticed me.