Business · Companies · 11 hrs ago
JLR starts local production of Defender 110 in Pune
JLR has begun making the Defender 110 in Pune for customers in India.
Local production cuts the SUV’s price by up to ₹34 lakh, with the 2.0-litre petrol version starting at ₹99 lakh.
The locally made X-Dynamic HSE will also be offered with 3.0-litre petrol and diesel engines, each priced at ₹1.18 crore.
India is the first market outside Europe to make the Defender, while JLR’s plant in Slovakia will continue producing other global versions.
JLR says it has sold 9,000 Defenders in India over the past three and a half years and expects sales to rise by 20% at the new prices.
Bookings are open online and at 32 dealerships, with deliveries due to begin on November 15, 2026.
JLR India has begun local production of the Defender 110 at its Pune facility, exclusively for Indian customers.
The company says local production cuts prices by up to ₹34 lakh for the fully loaded top-end vehicle.
Prices for the locally manufactured X-Dynamic HSE start at ₹99 lakh, ex-showroom.
JLR expects sales volume to rise by 20% following the price reduction.
India is the first market outside Europe to produce the Defender locally, while global production will continue in Slovakia.
- Who
- Jaguar Land Rover India.
- What
- It has started local production of the Defender 110 in Pune.
- When
- Announced on October 27, 2026. Deliveries are due to begin on November 15, 2026.
- Where
- JLR’s Pune facility in India.
- Why
- The company says local manufacturing will help it respond faster to demand. It also expects sales volume to rise by 20%.
This story does not have two clearly opposing sides.
JLR India announced local production of the Defender at its Pune facility.
Deliveries of the locally manufactured Defender are due to begin.
- Production site
- Pune, India
- Model
- Defender 110
- Starting price
- ₹99 lakh, ex-showroom, for the 2.0-litre petrol X-Dynamic HSE
- Price reduction
- Up to ₹34 lakh for the fully loaded top-end vehicle
- Expected sales growth
- 20%
- Prior sales
- More than 9,000 Defenders sold in India in the last three and a half years
3 sources
What people are saying
India’s appetite for adventure and modern luxury has never been stronger. Localising the Defender is a pivotal step in our ‘Reimagine’ strategy and reinforces our commitment to delivering the unrivalled breadth of capability to Indian clients.
Manufacturing the Defender in Pune enables us to respond faster to demand while maintaining the tough, rugged engineering and reductive design that makes Defender an icon across the globe.
This is a proud milestone for JLR India. The country has embraced Defender for its capability, versatility and unmistakable character. With more than 9,000 Defenders on Indian roads already, and as our highest-selling model, it has moved beyond an SUV to become a cultural icon.