Politics · Brazil · 2 hrs ago
Lula and Flávio Bolsonaro end Brazil runoff campaign with contrasting TV ads
Flávio Bolsonaro and Lula closed their TV campaigns on Friday before Brazil’s presidential runoff.
Flávio’s ad used national symbols, religious imagery and country music, and urged voters to choose the country’s future.
Lula’s ad repeated accusations against Flávio, including claims about his legal work for a police officer accused of killing a five-year-old girl and his past links to people connected to criminal cases.
The officer denies firing the fatal shot and has not been tried; Flávio said in a debate that legal work should not be criminalised.
Lula’s ad also said Flávio would cut the Farmácia Popular and Bolsa Família programmes, while Flávio’s own campaign said they would continue.
Flávio led the first round with 47.03%, compared with Lula’s 45.16% of valid votes.
Voters choose between them on Sunday in the second round.
Lula and Flávio Bolsonaro ended their television campaigns for Brazil’s presidential runoff on Friday, October 23, with contrasting messages.
Bolsonaro’s ad used religious and nationalist imagery, while Lula’s listed accusations against his rival.
Lula’s campaign said Bolsonaro had defended a police officer accused of killing a five-year-old girl and had links to people associated with criminal groups.
Bolsonaro’s ad said voters would choose the country’s future and showed a crowd praying the Lord’s Prayer.
The runoff vote was scheduled for Sunday, October 25, after Bolsonaro led the first round with 47.03% of valid votes to Lula’s 45.16%.
- Who
- Presidential candidates Lula and Flávio Bolsonaro.
- What
- They ended their television campaigns for Brazil’s runoff with contrasting ads.
- When
- Friday, October 23, 2026; the runoff was scheduled for Sunday, October 25.
- Where
- Brazil.
- Why
- They were campaigning ahead of the presidential runoff.
Flávio Bolsonaro’s campaign
Lula’s campaign
Campaign message
Flávio Bolsonaro’s campaign
Bolsonaro’s ad used religious and nationalist imagery and called the election a choice about the country’s future.
Lula’s campaign
Lula’s ad listed accusations against Bolsonaro and argued that Brazil should not improve through cuts to rights.
Social programs
Flávio Bolsonaro’s campaign
Bolsonaro’s ad said the Farmácia Popular and Bolsa Família programs would be maintained.
Lula’s campaign
Lula’s campaign said Bolsonaro would cut the two programs.
Flávio Bolsonaro, then a state deputy, awarded the Tiradentes Medal to Adriano da Nóbrega.
Ana Clara Gomes Machado, aged five, was killed by a gunshot in Niterói.
Brazil’s Superior Court of Justice rejected an appeal seeking to prevent police officer Bruno Dias Delaroli from facing a jury.
Lula and Flávio Bolsonaro ended their television campaigns for the runoff.
The second-round vote was scheduled to take place.
- First-round result, Flávio Bolsonaro
- 47.03% of valid votes
- First-round result, Lula
- 45.16% of valid votes
- Runoff campaign ads ended
- Friday, October 23, 2026
- Scheduled runoff vote
- Sunday, October 25, 2026
- Bolsonaro’s ad
- Showed a crowd praying the Lord’s Prayer to the national anthem
- Lula campaign allegation
- Bolsonaro would cut Farmácia Popular and Bolsa Família; his campaign said the programs would be maintained
What people are saying
Chegou a hora da decisão. Não é sobre mim e outro candidato.
ninguém deve ameaçar
criminalizar a advocacia
campanha histórica