Business · Companies · 8 hrs ago
Swiss cable car operators post record revenue as ski prices set to rise
Swiss cable car operators earned nearly CHF2 billion in the latest reported year, their best result since 2014.
Ski days in the 2025/26 season stayed roughly level, but foreign visitors logged a decade-high number of ski days, with more than 10 million.
Swiss visitors made up the majority, with nearly 16 million ski days, although their number fell by 5.3%.
Summer now accounts for one fifth of revenue, after strong growth in mountain visits and a longer season during mild weather.
Late-winter snow, snowmaking facilities and demand from overseas visitors also helped the business, while rising costs and investment needs are cited as reasons for higher prices.
Day-ticket prices are expected to rise 2.3% this coming winter, though some resorts say they will not increase theirs.
Saas-Fee and Gstaad will charge CHF84 for a day ticket, while some resorts use prices that vary with demand.
Swiss cable car operators reported record revenue of nearly 2 billion francs, their strongest result since 2014.
Winter business accounted for 49% of revenue, while summer business accounted for one fifth.
The number of ski days in the 2025/26 season was roughly unchanged.
Prices are expected to rise by 2.3% on average in the coming season, though some resorts say they will not increase prices.
A day pass in Saas-Fee or Gstaad costs 84 francs.
- Who
- Swiss cable car operators, represented by Seilbahnen Schweiz.
- What
- They reported record revenue, while ski prices are expected to rise in the coming season.
- When
- The figures cover the past season, including winter 2025/26; the article was published on 20 October 2026.
- Where
- Switzerland.
- Why
- Seilbahnen Schweiz cited personnel and energy costs, as well as investment in new and modernised facilities.
This story does not have two clearly opposing sides.
Ski prices rose by 7%.
The number of ski days remained roughly unchanged.
Prices are expected to rise by 2.3% on average.
St. Moritz is set to start the season with a day-pass price of 47.50 francs.
- Revenue
- Nearly 2 billion Swiss francs
- Winter share of revenue
- 49%
- Summer share of revenue
- One fifth
- Foreign visitors
- More than 10 million ski days
- Swiss visitors
- Nearly 16 million ski days; down 5.3%
- Expected price increase
- 2.3% on average in the coming season
1 source
What people are saying
If you have a new product that offers something new, you can also move the price upwards.
Guests accept that they have to pay more in peak season in the best weather than in the off-season.