Entertainment · TV & Streaming · 11 hrs ago
Two U.S. Pilots of European Word Game ‘El Rosco’ Head to Mipcom
Good Formats is presenting two U.S. pilots of the European word game “El Rosco” at Mipcom, a television market event, to seek North American buyers.
One pilot, called “Run the Ring,” is in English and runs for half an hour; the other is in Spanish and runs for an hour.
Both feature Spanish presenter Christian Gálvez, who has hosted more than 3,500 episodes featuring the game.
The format began in Italy in 1999 and has appeared in more than 10,000 episodes across 12 countries, but it has never aired in North America.
In both pilots, returning champions face challengers as a jackpot grows toward a final word-game challenge.
The different running times are intended to give broadcasters more scheduling options.
Good Formats is also considering partnerships in other markets, particularly in Asia.
Good Formats is presenting two U.S. pilots of the European word game “El Rosco” at Mipcom, targeting North American buyers for the first time.
The pilots, produced in Los Angeles, are the half-hour English-language “Run the Ring” and the hour-long Spanish-language “El Rosco.”
Both feature Spanish TV presenter Christian Gálvez and returning champions competing against challengers for a progressive jackpot.
The format has appeared in more than 10,000 episodes across 12 countries, according to Good Formats, but has never aired in North America.
- Who
- Valencia-based Good Formats is presenting the pilots. They were developed with U.S. producer Lincoln Hiatt and feature Christian Gálvez.
- What
- Two U.S. pilots of the word-game format “El Rosco” are being presented to buyers.
- When
- At Mipcom; the article was published on October 12, 2026.
- Where
- The pilots were produced in Los Angeles and are being presented at Mipcom. The format is targeting North American buyers.
- Why
- Good Formats is seeking North American buyers for the format, which has never aired in North America.
This story does not have two clearly opposing sides.
The word game was first introduced on Italy’s Canale 5.
Good Formats S.L. in Valencia became the format’s official distributor, according to Olcese.
Spain’s Supreme Court issued a ruling concerning the game’s intellectual property rights.
Good Formats presented the two U.S. pilots to North American buyers for the first time.
- Pilot 1
- Run the Ring” — half-hour, English-language version
- Pilot 2
- El Rosco” — one-hour, Spanish-language version
- Presenter
- Christian Gálvez has hosted more than 3,500 episodes featuring the game.
- Format history
- More than 10,000 episodes across 12 countries, according to Good Formats.
- Original rights
- MC&F Broadcasting Production and Distribution CV has held the original rights since 1999, according to Olcese.
What people are saying
The format has never aired in North America
Both feature returning champions who have the potential to become popular heroes the way Ken Jennings was.
Half hours can run back-to-back in prime time with perfect continuity because of the way the champions and the jackpot work.
We are ambitious about reaching a global audience but understand the significant effort this requires
Sources
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