Entertainment · Celebrity · 3 hrs ago
David Schwimmer Stars in Quince Campaign Revisiting Friends’ Red Sweater
David Schwimmer stars in a new Quince holiday campaign built around a red cashmere sweater.
In the short film, he searches for Quince’s sweater across New York City, only to find that many people already own one.
The campaign recalls a Friends episode in which Schwimmer’s character, Ross, identified himself as the father of Rachel’s baby through a red sweater.
That episode aired in October 2001 and was also directed by Schwimmer.
Quince has introduced a limited Coulis Red color across selected Mongolian cashmere styles.
The women’s sweater costs $129.90 and the men’s costs $69.90, with both available from Nov.
9 on Quince’s website.
The campaign launches on YouTube and Instagram and will run in the U.S., Canada and the U.K., marking Quince’s first international, multichannel brand activation.
David Schwimmer stars in Quince’s holiday campaign “The Red Sweater,” which revisits a famous Friends plot twist.
In the 60-second short, Schwimmer searches New York City for the brand’s red cashmere sweater and finds that many people already own one.
The campaign draws on the Season 8 episode “The One With the Red Sweater,” in which Ross’s ownership of a sweater reveals he is the father of Rachel’s baby.
Quince says the campaign is its first major celebrity-led campaign and its first international, multichannel brand activation.
The campaign launched on Nov. 9, alongside the new Coulis Red colorway in selected cashmere styles.
- Who
- David Schwimmer and retailer Quince.
- What
- Schwimmer stars in Quince’s holiday campaign “The Red Sweater,” inspired by a Friends episode.
- When
- It premiered Nov. 9, 2026.
- Where
- The short is set in New York City. The campaign runs across the U.S., Canada and the U.K.
- Why
- Quince’s campaign revisits the Friends red-sweater plot twist to promote its cashmere sweater and new Coulis Red colorway.
This story does not have two clearly opposing sides.
The Friends episode “The One With the Red Sweater,” directed by Schwimmer, aired.
Quince premiered “The Red Sweater” on YouTube and Instagram and made the new colorway available.
- Campaign length
- 60 seconds
- New colorway
- Coulis Red
- Women’s oversized crewneck price
- $129.90
- Men’s crewneck price
- $69.90
- Campaign markets
- U.S., Canada and U.K.
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What people are saying
When Quince came to me with this idea, I thought it was really funny — after all, a red sweater and I go back a long way.
This time, I’m chasing the sweater, and somehow everyone else has one. Even the dog.