Business · Companies · 2 hrs ago
Mega MGC Coffee sells 6 million butter rice cakes in about seven months
Mega MGC Coffee sold 6 million butter rice cakes in about seven months after launching them in South Korea in early April.
The chain says the 1,400-won snack has worked as both a coffee companion and a quick meal.
The sales show how food is becoming a bigger part of the coffee business, where chains are adding meals and snacks as well as drinks.
Mega MGC Coffee says its coffee sales are strongest around the morning commute and lunchtime, while some snack foods sell most in the late afternoon.
Food sales can help fill quieter hours and give customers more reasons to visit.
The company recently added six sandwiches priced in the 5,000-won range, and other Korean coffee chains are also expanding their food menus.
Cafe chains are competing for meal and snack customers as opening more stores becomes harder, and the next step is to keep developing products for different times and customer needs.
Mega MGC Coffee sold 6 million butter rice cakes in about seven months.
The chain launched the item in early April at 1,400 won each.
The product, named “Butter Is Chewy Rice Cake,” was the company’s best-performing food item launched that year.
A company representative said it was popular as an accompaniment to coffee and as a meal substitute.
The company is expanding its food menu to attract customers at different times of day.
- Who
- Mega MGC Coffee, a coffee franchise.
- What
- It sold 6 million butter rice cakes in about seven months.
- When
- The item launched in early April 2026; it reached 6 million sales about seven months later.
- Where
- Not stated.
- Why
- The company said the product paired well with coffee and also proved popular as a meal substitute.
This story does not have two clearly opposing sides.
Mega MGC Coffee launched its butter rice cake at 1,400 won each.
Sales of the butter rice cake reached 6 million.
- Sales
- 6 million butter rice cakes
- Time to reach sales figure
- About seven months
- Launch
- Early April 2026
- Price
- 1,400 won each
- Product name
- Butter Is Chewy Rice Cake
What people are saying
It was popular because it goes well with coffee and also works as a meal substitute.
Developing and supplying suitable products at the right time to maintain steady sales without gaps caused by changes in time of day or season is one of the core competitive strengths of a franchise.