Business · Companies · 3 hrs ago
L’Oréal’s Spain and Portugal chief urges fewer barriers for the beauty industry
Ana Jaureguizar took over as L’Oréal’s Spain and Portugal president in July after two decades with the company.
She leads a fast-growing division that has two factories in Spain.
Jaureguizar says European rules are making it harder for the company to move quickly and compete.
She says 70% of its research and development budget now goes to adapting to regulations.
She wants Spain to speak up in Brussels in defence of the industry.
The company is also looking to artificial intelligence and new investment to support growth.
Jaureguizar says the Spanish and Portuguese business is among L’Oréal’s fastest-growing divisions, but she did not give precise figures.
Ana Jaureguizar, head of L’Oréal in Spain and Portugal, has called for fewer regulatory barriers to help the beauty industry compete.
She said European rules reduce the company’s agility and that 70% of its research and development budget goes to adapting to regulations.
Jaureguizar took over the role in July after two decades with the company.
She said Spain and Portugal are among L’Oréal’s fastest-growing subsidiaries.
She also pointed to artificial intelligence and new investment as opportunities for growth.
- Who
- Ana Jaureguizar, president of L’Oréal in Spain and Portugal.
- What
- She urged fewer regulatory barriers for the beauty industry and discussed growth, innovation and artificial intelligence.
- When
- She took up the role in July. The interview was published on 17 October 2026.
- Where
- Spain and Portugal; she also discussed European regulation and Brussels.
- Why
- She said regulation reduces the company’s agility and that much of its research and development budget goes to adapting to rules.
This story does not have two clearly opposing sides.
Ana Jaureguizar took over as president of L’Oréal in Spain and Portugal, replacing Juan Alonso de Lomas.
El Mundo published its interview with Jaureguizar.
- Appointment
- Jaureguizar took over in July
- Previous president
- Juan Alonso de Lomas
- Regional remit
- Spain and Portugal
- R&D budget
- 70% goes to adapting to regulations
- Company tenure
- Jaureguizar had spent two decades at L’Oréal
What people are saying
I miss seeing Spain raise its voice in Brussels to defend our industry
70% of our research and development budget is now devoted to adapting to the rules