Business · Economy · 13 hrs ago
Boticário executive urges Brazil to delay tax reform until 2028
Artur Grynbaum of Grupo Boticário urged Brazil to delay its tax reform until 2028, just over two months before implementation is due to begin.
Grynbaum, a vice-president of the company’s board, supports the reform’s aim of simplifying the tax system but says key rules remain unclear.
Businesses say uncertainty over tax rates and calculations makes it hard to plan costs, prices and operations for 2027.
Grupo Boticário has more than 4,000 sales points and is preparing its systems and processes, but Grynbaum says the transition could mean managing two tax systems at once.
A survey found 55% of franchise operators named taxes as their main challenge for the next 12 months.
The survey also found that some franchise investors are delaying decisions while they wait for details.
Grynbaum says postponing implementation would give companies more time to prepare and could reduce mistakes and disputes over how the rules should be read.
Artur Grynbaum, vice-president of the Grupo Boticário board, urged Brazil to delay implementing tax reform until 2028.
He said uncertainty about tax rates and rules is making it difficult for companies to plan for 2027.
Grynbaum said more time would help businesses prepare and reduce the risk of errors and disputes over how the rules are interpreted.
A survey by the Brazilian Franchising Association and Sebrae found that 55% of franchise operators named tax burdens as their main challenge for the next 12 months.
Grupo Boticário has more than 4,000 points of sale and a gross merchandise volume of R$38.1 billion.
- Who
- Artur Grynbaum, vice-president of the Grupo Boticário board.
- What
- He urged Brazil to postpone tax reform implementation until 2028.
- When
- He made the call a little over two months before implementation was due to begin. The article was published on October 31, 2026.
- Where
- At ABF Con, a convention bringing together major Brazilian franchise businesses.
- Why
- He said uncertainty about tax rates and rules makes planning difficult and could lead to errors and disputes.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Proposed delay
- Until 2028
- Grupo Boticário retail footprint
- More than 4,000 points of sale
- Grupo Boticário gross merchandise volume
- R$38.1 billion
- Franchise operators citing tax burdens
- 55%
- Larger franchise networks citing taxation as a challenge
- 61%, compared with 44% of micro and small businesses
1 source
What people are saying
It is more sensible to postpone implementation until 2028
Smaller operations are the most affected. The impact for stores with two or three employees reaches 50%