Business · Companies · 12 hrs ago
BlueStone reports 45% growth during festive-season trading
BlueStone's business grew 45% year on year from October 1 to November 8, the first five weeks of its October-December quarter.
The Indian jewellery retailer said higher buyer transactions drove the growth during the Dhanteras and Diwali festive period.
Average realisations stayed unchanged, meaning the increase was not driven by customers spending more on average.
Sales also gained momentum at more affordable price points.
Founded as a digital-first brand, BlueStone now sells jewellery online and through physical stores.
The update covers only part of the quarter, and the company has not given a full-quarter result.
BlueStone Jewellery reported 45 per cent year-on-year business growth from October 1 to November 8.
The company said the growth came during the first five weeks of the October-December quarter, or Q3 of financial year 2026-27.
It attributed the increase largely to higher buyer transactions during the Dhanteras and Diwali period.
Average realisations remained unchanged compared with the same period last year.
BlueStone also reported stronger momentum in sales at entry-level price points.
- Who
- BlueStone Jewellery and Lifestyle Ltd.
- What
- It reported 45 per cent year-on-year business growth.
- When
- Between October 1 and November 8, 2026.
- Where
- Not stated
- Why
- The company attributed growth largely to higher buyer transactions during Dhanteras and Diwali.
This story does not have two clearly opposing sides.
BlueStone recorded 45 per cent year-on-year business growth during the period.
The company reported the growth in a provisional business update submitted to the stock exchanges.
- Year-on-year business growth
- 45 per cent
- Reporting period
- October 1-November 8, 2026
- Financial quarter
- Q3 FY27
- Average realisations
- Unchanged from the corresponding period last year
What people are saying
Our business grew by 45 per cent over the corresponding period last year. It's exciting to see that growth was fundamentally buyer transaction-led. More consumers are choosing BlueStone this festive season