Business · Companies · 17 hrs ago
iPhone 18 Pro sales rise 3.1%, driven by demand in China
Apple's iPhone 18 Pro models sold 3.1% more globally in their first three weeks than the iPhone 17 Pro models did in the same period.
China led the increase, with sales up 29%, helped by better launch availability and higher prices for competing Android phones.
Sales fell 4% in the United States and 27% in Japan, where higher prices weighed on demand.
The figures show that sales growth varied sharply between major markets, rather than reflecting equally strong demand everywhere.
The iPhone 18 Pro Max made up 56% of sales, slightly below the previous generation's 57% share.
Counterpoint Research says the coming weeks will show whether China's demand lasts or was concentrated around launch.
It is also watching whether the later-launched iPhone Duo brings in new buyers or draws customers away from Pro models.
Global sales of the iPhone 18 Pro and iPhone 18 Pro Max rose 3.1% in their first three weeks compared with the same period the previous year.
Growth was led by China, where sales increased 29% year over year.
Sales fell 4% in the United States and 27% in Japan, according to Counterpoint Research.
The iPhone 18 Pro Max made up 56% of sales, compared with 57% for the equivalent model the year before.
Counterpoint said the coming weeks will show whether strong Chinese sales reflect lasting demand or purchases concentrated around launch.
- Who
- Apple; Counterpoint Research reported the sales figures.
- What
- Global sales of the iPhone 18 Pro models rose 3.1%, led by China.
- When
- During the first three weeks after launch, compared with the same period the year before.
- Where
- Globally, with China driving growth and sales falling in the United States and Japan.
- Why
- Strong demand in China was supported by better launch availability and higher prices for rival Chinese Android phones.
This story does not have two clearly opposing sides.
Global iPhone 18 Pro model sales rose 3.1% year over year, with sales in China up 29%.
Counterpoint said it would become clearer whether strong Chinese sales reflected durable demand or front-loaded buying.
- Global sales growth
- 3.1% in the first three weeks
- China sales growth
- 29% year over year
- United States sales change
- Down 4% year over year
- Japan sales change
- Down 27% year over year
- iPhone 18 Pro Max share
- 56% of iPhone 18 Pro series sales
3 sources
What people are saying
Whether China's outperformance reflects durable demand or front-loaded buying will become clearer in the coming weeks.