Indian jewellery retailers report strong festive sales as buyers favour lighter pieces

Indian jewellery retailers reported stronger sales during Dhanteras and Diwali than a year earlier.

The festival period brought more customers into shops, but many kept purchases affordable by choosing lightweight gold jewellery and coins.

Joyalukkas said sales rose 25 per cent, while Bengaluru-based BlueStone reported 45 per cent growth in business.

Average spending per purchase was flat at BlueStone and dipped slightly at JOS Alukkas, suggesting growth came from more buyers rather than bigger bills.

Diamond jewellery also drew interest, including a sharp rise in natural diamond sales at C Krishniah Chetty Group, while its silver sales fell 55 per cent.

The figures show that buyers balanced affordability with demand for design, even as gold prices had risen over the previous year.

Retailers hope diamond jewellery and crafted gold pieces sustain momentum into the upcoming wedding season.