Business · Companies · 8 hrs ago
Swiss clothing brand Switcher returns with three stores
Swiss clothing brand Switcher is back after going bankrupt about a decade ago, with an online shop and three stores.
Founded in 1981, it once had more than 100 stores across Switzerland, but its current annual sales are 4 million to 5 million Swiss francs.
The brand focuses on timeless designs rather than fast-changing styles, saying this can help reduce clothing left unsold.
Oxfam estimates that up to 40% of clothes made are never sold, a sign of the waste linked to the fashion industry.
Switcher says 95% of its production is in India, where it can track its supply chain, and its short-sleeved T-shirts cost 20 to 30 Swiss francs.
Fairtrade Max Havelaar textile specialist Tobias Meier says fair working conditions and environmental standards make clothing more expensive, so it cannot be sold at the lowest prices.
Switcher mainly uses organic cotton, while its managing director says cotton is a practical choice for clothing that can appeal to many people.
Swiss clothing brand Switcher has returned with three of its own stores, after years of operating an online shop.
The brand says it is focusing on timeless clothing and the promise “Made with Respect.”
Switcher’s current annual revenue is 4 million to 5 million Swiss francs, compared with nearly 100 million Swiss francs at its peak.
The company says it produces 95 percent of its clothing in India and knows its supply chain from start to finish.
Fairtrade Max Havelaar’s Tobias Meier says fair production comes at a cost, making very low prices unrealistic.
- Who
- Switcher, led by managing director Marc Joss.
- What
- The Swiss clothing brand has returned with three own stores and a focus on timeless clothing.
- When
- The stores opened this summer. The article was published on October 18, 2026.
- Where
- The stores’ locations are not stated. Switcher produces 95 percent of its clothing in India.
- Why
- The brand is trying again after its earlier bankruptcy, with a focus on sustainability and long-lasting styles.
This story does not have two clearly opposing sides.
Switcher was founded in Switzerland.
Switcher went bankrupt.
The brand returned, first with an online shop.
Switcher opened three of its own stores.
- Stores
- 3 own stores
- Current annual revenue
- 4 million to 5 million Swiss francs
- Peak annual revenue
- Nearly 100 million Swiss francs
- Production
- 95 percent of clothing is made in India
- T-shirt price
- 20 to 30 Swiss francs for a short-sleeved T-shirt
What people are saying
If you want to shop for extremely fashionable clothes, we are probably the wrong place.
Clothing has gone from being a product for use to a product for consumption.
You will never be able to produce a T-shirt for 5 francs if you want to make it completely fairly.