Entertainment · Gaming · 3 hrs ago
Sega and animate launch global collaboration for Persona’s 30th anniversary
Sega and animate are staging a global collaboration featuring games and other properties from the Sega Group.
The year-long project will cover eight titles at more than 140 locations, including stores in Japan and other countries.
Its first featured event celebrates 30 years of the Persona series, with characters from Persona appearing in special shops and promotions.
Events include exhibitions, game demos, merchandise and graphic-latte drinks at locations including Tokyo, Los Angeles, Taipei and Seoul.
The collaboration gives fans outside Japan ways to see and buy items tied to the games.
A merchandise campaign at animate Xinyi is scheduled for October 31 to November 15, 2026, while other event dates vary by location.
Sega and animate are launching their first global cross-project, featuring Sega Group titles at animate stores in Japan and overseas.
The project is planned to cover eight titles and more than 140 locations.
A featured event celebrates the 30th anniversary of the Persona series with pop-up shops, merchandise fairs and graphic-latte collaborations.
The Persona events are scheduled across locations in Asia, Japan and the United States from September to November 2026.
- Who
- Sega and animate.
- What
- They are holding a global collaboration featuring Sega Group titles, including events for Persona’s 30th anniversary.
- When
- The events are scheduled mainly from September to November 2026.
- Where
- At animate stores in Japan and overseas, including locations in Asia and the United States.
- Why
- To celebrate the Persona series’ 30th anniversary and stage a global collaboration featuring Sega Group titles.
This story does not have two clearly opposing sides.
Persona events are scheduled to begin in Taiwan.
Events are scheduled to begin in South Korea, Bangkok and Kuala Lumpur.
Events are scheduled to begin at the animate Ikebukuro Flagship Store and at locations in Japan and Hong Kong.
Events are scheduled to begin at locations in Shanghai, Hangzhou, Beijing, Chengdu and Xiamen.
A Persona event is scheduled to begin in San Francisco.
A merchandise fair is scheduled to begin at animate Xinyi.
- Titles
- Eight Sega Group titles
- Locations
- More than 140
- Anniversary
- Persona’s 30th
- Ikebukuro event
- September 19–October 25, 2026
- San Francisco event
- October 3–25, 2026