Business · Companies · 1 hr ago
Cimed plans 50th-anniversary campaign focused on consumer goods
Brazilian pharmaceutical company Cimed is planning a campaign for its 50th anniversary in 2027.
The campaign will highlight its consumer-goods business, which includes cosmetics, personal care products, vitamins and supplements rather than medicines.
Consumer goods currently make up 40% of Cimed's revenue, while medicines account for the other 60%.
The company expects the consumer-goods share to grow in the coming years.
Cimed plans to emphasize trust built over five decades as the anniversary campaign begins in 2027.
Its Carmed lip-protection brand is a major part of the consumer-goods business and has gained attention through licensed products tied to brands including Fini, Mattel and Sanrio.
Cimed also tied with Medley in the generic-medicine category of the 2026 Top of Mind awards.
Cimed is planning a campaign for its 50th anniversary, which will be celebrated in 2027.
The campaign will focus in part on the company’s consumer goods, including cosmetics, personal care products, vitamins and supplements.
Consumer goods account for 40% of Cimed’s revenue, while medicines account for 60%, executive communications manager Natália Brumati said.
Cimed expects the consumer goods share to grow in coming years.
The company plans to emphasize trust built over its 50 years starting in 2027.
- Who
- Cimed, a pharmaceutical company specializing in generic medicines.
- What
- It is planning a 50th-anniversary campaign with a focus on consumer goods.
- When
- The anniversary is in 2027; the campaign is being planned ahead of it.
- Where
- Not stated.
- Why
- The campaign will emphasize the trust Cimed has built over 50 years and highlight its consumer goods business.
This story does not have two clearly opposing sides.
Natália Brumati discussed Cimed’s anniversary campaign at the Folha Top of Mind 2026 awards ceremony.
Cimed will mark its 50th anniversary and plans to emphasize trust built over the company’s 50 years.
- Anniversary
- 50 years in 2027
- Consumer goods share
- 40% of Cimed’s revenue
- Medicines share
- 60% of Cimed’s revenue
- Consumer goods
- Cosmetics, personal care products, vitamins and dietary supplements
- Carmed
- Cimed’s lip-protector brand, promoted through licensed brands including Fini, Mattel and Sanrio
What people are saying
Os medicamentos continuam sendo importantes para a Cimed, mas o consumo vem para agregar valor à companhia. A partir de 2027 vamos bater bastante na tecla da confiança construída ao longo dos 50 anos