Business · Companies · 17 hrs ago
SoftBank marks anniversaries with mobile, broadband and power discounts
SoftBank has launched anniversary promotions for its mobile, broadband and electricity businesses in Japan.
The company is marking 20 years in mobile, 25 years in broadband and 10 years in electricity with discounts, coupons and a prize draw.
Eligible mobile customers can save ¥2,860 a month for one year by joining one of two specified phone plans and newly signing up for qualifying home internet service.
Gold cardholders may receive a smaller monthly discount after the first year, while the phone and home internet bills still apply.
A November coupon offers one Mos Burger chicken to eligible SoftBank mobile customers, redeemable on one Friday that month.
Other offers include two months of ¥890 monthly discounts on a qualifying SoftBank 光 Netflix package and up to ¥3,300 off electricity bills over three months for eligible new customers.
A prize draw offers PayPay points worth ¥200 million in total to about 3.44 million winners, and people who use other mobile providers can also enter.
SoftBank says the campaigns will roll out in stages; the mobile discount has no announced end date, while some other offers run until March 31, 2027.
SoftBank is running its “SUPER ARIGATO YEAR” campaign to mark 20 years of its mobile business, 25 years of broadband and 10 years of electricity services.
The campaign includes monthly mobile-plan discounts of up to ¥2,860 for one year for eligible customers who newly sign up for a specified fixed-line service.
Other offers include discounts on Netflix and electricity bills, a return of the SUPER FRIDAY coupon promotion, and a PayPay Points prize draw.
The promotions began at different times and are scheduled to run into 2027, while the end date for the mobile discount offer has not been set.
- Who
- SoftBank is running the campaign for its customers; some offers are open to users of other services as well.
- What
- A year of anniversary promotions includes mobile, broadband and electricity discounts, coupons and a PayPay Points prize draw.
- When
- The campaign was announced on October 23, 2026; its offers began on different dates, with some running until March 31, 2027.
- Where
- Japan.
- Why
- To mark anniversaries of SoftBank’s mobile, broadband and electricity businesses and thank customers for their continued support.
This story does not have two clearly opposing sides.
SoftBank began its electricity-bill support discount.
The PayPay Points prize draw’s application period began.
The “Ouchi Smartphone Discount” and Netflix pack campaign began accepting applications.
SoftBank announced the “SUPER ARIGATO YEAR” anniversary campaign.
The first returning SUPER FRIDAY promotion is scheduled to offer a coupon for one Mos Chicken.
- Mobile anniversary
- 20 years
- Broadband anniversary
- 25 years
- Electricity anniversary
- 10 years
- Mobile discount
- ¥2,860 per month for one year for eligible customers
- Netflix discount
- ¥890 per month for up to two months
- Electricity discount
- Up to ¥1,100 per month for three months, up to ¥3,300 total
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