Entertainment · K-Culture & Anime · 1 hr ago
A+E Global Media Builds Korean Shows Around K-pop Talent
A+E Global Media is using K-pop stars to help attract audiences to its Korean shows.
The company launched its History and Lifetime channels in South Korea in 2017 and says most of its 14 original Korean dramas have featured K-pop performers.
Its shows have included artists Cha Eun-woo, Park Jin-young and Jung Yong-hwa.
A+E also works with Korean talent agencies to find performers earlier in their careers.
Beyond dramas, it has made 72 unscripted shows and 47 YouTube series; its web series Nego King has passed 200 million views.
The company is also moving into microdrama, a short-form format that began in Asia.
A+E Global Media says K-pop talent plays a major creative role in its Korean shows and casting.
The company has made 14 original Korean drama series since launching its History and Lifetime channels in Korea in 2017, and most have featured K-pop talent.
A+E works with Korean management companies to identify emerging performers as well as casting established stars.
Its Korean output also includes 72 unscripted shows and 47 YouTube series, according to the company.
- Who
- A+E Global Media, represented in the article by international boss Patrick Vien and Korea chief Youngsun Soh.
- What
- The company is building Korean shows around K-pop talent, including in casting and digital series.
- When
- A+E launched its History and Lifetime channels in Korea in 2017. The article was published on October 12, 2026.
- Where
- South Korea, with shows also intended for Lifetime and streaming platforms such as Hulu.
- Why
- A+E says K-pop stars help its shows reach audiences and influence their success.
This story does not have two clearly opposing sides.
the extraordinary power of K-pop plays a very important creative role in the kinds of shows we make and the casting choices we make, which influences our success
If there is a recognizable K-pop idol talent in a show, this title will have great potential.
We have this expertise and area of specialty to build mainstream, K-pop-backed scripted shows that work on big network television in Korea, can work on Lifetime, and can work on streaming platforms like Hulu
This has become a proven concept where people can enjoy the creative behind the show but at the same time buy stuff through the show
A+E launched its History and Lifetime channels in Korea.
A+E has made 14 original Korean drama series, most featuring K-pop talent.
A+E’s YouTube series Nego King had reached its eighth season and more than 200 million total views.
- Korean drama series
- 14 original series since 2017
- Unscripted shows
- 72
- YouTube series
- 47
- Nego King
- More than 200 million total YouTube views
- K-pop agencies named
- Fantagio, FNC Entertainment and BH Entertainment
Sources
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