Business · Companies · 11 hrs ago
Sky chief says Sky and ITV can help keep British TV free
Sky boss Dana Strong says Sky and ITV can help keep British television free.
She argues that broadcasters need to do more than make good programmes.
They must invest in great television over the long term.
Strong also says technology investment is needed to deliver programmes to viewers.
Her argument links the future of free British TV to investment in both content and delivery.
The account gives no further details about how Sky and ITV would achieve this.
Sky chief Dana Strong says Sky and ITV can help keep British television free.
Strong says successful broadcasters must do more than create strong programmes.
She says broadcasters must invest in great television.
She also calls for long-term investment in technology to deliver it.
- Who
- Dana Strong, Sky chief.
- What
- She says Sky and ITV can help keep British television free.
- When
- The article was published on 8 November 2026.
- Where
- British television.
- Why
- Strong says broadcasters need to invest in programming and technology.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Sky chief
- Dana Strong
- Proposed contributors
- Sky and ITV
- Publication date
- 8 November 2026
- Investment priorities
- Great TV and long-term investment in technology
What people are saying
To be a successful broadcaster, it's not enough to create brilliant programming any more.
We must invest in great TV and make long-term investment in technology to deliver it.