Entertainment · Celebrity · 3 hrs ago
Cheryl revisits her milk-in-pyjamas joke in a Deliveroo advert
Cheryl has recreated her 2009 milk-in-pyjamas joke in a new Deliveroo advert.
The Girls Aloud singer poses in blue pyjamas with a carton of milk, promoting Tesco products available through Deliveroo.
In a 2009 interview, she said fame meant she could no longer nip to a garage in her pyjamas to buy milk.
The new delivery option means she can now get milk delivered to her door.
The campaign also includes a Cheryl-branded bundle with pyjamas and a signed ceramic milk jug.
Cheryl has gradually returned to public life, including performing on the Girls Aloud reunion tour in 2024.
She is due to join The Voice UK as a coach in 2027.
Cheryl has recreated her 2009 joke about being unable to go out for milk in her pyjamas in a new Deliveroo advert.
The campaign promotes Tesco products being available through Deliveroo.
Cheryl posed in blue pyjamas with a carton of milk while collecting shopping at her front door.
The Daily Mail reported the campaign was believed to be worth £500,000.
Cheryl also launched a Cheryl-Skimmed bundle featuring pyjamas and a milk jug signed by her.
- Who
- Cheryl, the singer and former Girls Aloud member.
- What
- She recreated her milk-in-pyjamas joke in a Deliveroo advert promoting Tesco products.
- When
- The article was published on 28 October 2026. Her original comment was made in 2009.
- Where
- The advert shows Cheryl collecting shopping at her front door. The location is not stated.
- Why
- The campaign promotes Tesco products being available through Deliveroo.
This story does not have two clearly opposing sides.
Cheryl said she could no longer go to the garage in her pyjamas to buy milk.
Cheryl welcomed her son Bear.
Cheryl returned to the stage for the Girls Aloud reunion tour.
The Daily Mail reported that Cheryl had recreated the milk joke in a Deliveroo advert.
Cheryl is due to appear as a coach on The Voice UK.
- Original comment
- 2009
- Advert subject
- Tesco products available on Deliveroo
- Reported campaign value
- Believed to be £500,000
- Bundle
- Cheryl-Skimmed, with silky pyjamas and a ceramic milk jug signed by Cheryl
- Article publication
- 28 October 2026
What people are saying
Who knew a little confession in 2009 would have this kind of shelf life?
I can’t believe it’s still doing the rounds, but we’ve had a good laugh giving it a glow up all these years later.
At least I no longer have that dilemma with Tesco now on Deliveroo - so nothing stands between me and my morning cuppa.
I can't nip to the garage in my pyjamas anymore for a pint of milk, even if I want to.