Business · Companies · 2 hrs ago
Puma and JiyongKim to Release Cell Geo Collaboration on Nov. 7
Puma and JiyongKim are launching a shoe collaboration called Cell Geo on Nov.
7.
JiyongKim is a label led by Korean designer Kim Ji-yong, known for using sunlight to naturally fade fabric.
The shoes combine aged fabric and distressed details with a technical structure and a futuristic shape.
A sculpted CELL heel unit is designed to improve cushioning.
The collection will be sold through Puma and JiyongKim stores, while limited black pairs have fewer sales locations, including a pop-up site.
The launch continues Puma’s collaborations with Korean designers and brands.
Puma will release a Cell Geo collection created with designer JiyongKim on Nov. 7.
The collaboration uses aged fabric, distressed details and distinctive surface treatments.
The design contrasts the shoe’s technical structure with an appearance marked by signs of age.
A sculpted CELL heel unit is intended to improve cushioning, while a semi-shroud design helps create a futuristic silhouette.
The products will be sold through Puma and JiyongKim stores, with limited black pairs available only at JiyongKim stores and an Arumjigi pop-up.
- Who
- Puma and JiyongKim, the brand led by designer Kim Jiyong.
- What
- They are releasing a Cell Geo collaboration collection featuring aged fabric, distressed details and a sculpted CELL heel unit.
- When
- Nov. 7, 2026.
- Where
- Sales will be through Puma’s official online store and Puma Sneaker Box Bukchon, as well as JiyongKim’s online and offline stores. Limited black pairs will also be sold at an Arumjigi pop-up.
- Why
- Not stated.
This story does not have two clearly opposing sides.
Puma announced that it would release the JiyongKim Cell Geo collection on Nov. 7.
Puma is scheduled to release the collection.
- Release date
- Nov. 7, 2026
- Designer
- Kim Jiyong, who leads JiyongKim
- Heel unit
- Sculpted CELL unit designed to strengthen cushioning
- Puma sales location
- Puma Sneaker Box Bukchon
- Limited black pairs
- Available only at JiyongKim stores and an Arumjigi pop-up