World · Europe · 17 hrs ago
John Lewis investigates Bokitta after posts about October 7 attacks emerge
John Lewis is investigating clothing brand Bokitta after posts linked to the company about the October 7, 2023, Hamas attacks came to light.
Bokitta, based in Beirut, makes hijabs and other clothing that had been sold through John Lewis.
One post on Bokitta’s Instagram showed a paraglider and bulldozer in an image depicting the attacks on Israel.
The company’s co-founder also shared a news clip on October 7 and called Israelis “oppressors” in the accompanying caption.
John Lewis said it had not known about the comments and said it was investigating.
The posts were taken down, and Bokitta products were no longer listed for sale on John Lewis’s website.
The retailer’s investigation is the next step described by the company.
John Lewis launched an investigation after posts linked to hijab maker Bokitta about the October 7, 2023 attacks emerged.
The retailer said it had not been aware of the comments, and the posts were taken down.
Bokitta clothing was no longer available to buy on John Lewis’s website by the weekend described in the report.
One post showed a Hamas attacker using a paraglider and a bulldozer breaking through Israel’s border fence.
Bokitta co-founder Hala Absi shared a news clip on October 7, 2023, with a caption calling Israelis “oppressors.”
- Who
- John Lewis and Beirut-based clothing firm Bokitta.
- What
- John Lewis launched an investigation into posts about the October 7 attacks and appeared to suspend sales of Bokitta clothing.
- When
- The investigation was reported on November 8, 2026. The posts discussed date to October 7 and October 18, 2023.
- Where
- The posts appeared on Bokitta’s Instagram page; the clothing had been sold on John Lewis’s website.
- Why
- Posts by Bokitta and its co-founder about the October 7 attacks prompted scrutiny.
This story does not have two clearly opposing sides.
Bokitta opened a temporary pop-up outlet in John Lewis’s flagship department store in Stratford, east London.
Co-founder Hala Absi shared a news clip about the Hamas attack with a caption calling Israelis “oppressors.
Bokitta’s official Instagram page posted an image depicting a Hamas attacker using a paraglider and a bulldozer at Israel’s border fence.
The Daily Mail reported that John Lewis had launched an investigation and Bokitta clothing was no longer available on its website.
- Retailer
- John Lewis
- Brand
- Bokitta, a Beirut-based manufacturer
- Hijab price
- £35
- Prayer set price
- £70
- Instagram post
- Published 11 days after October 7, 2023
- Investigation
- John Lewis said it was investigating the comments
What people are saying
We weren’t aware of these comments and are investigating.
To see them entangled with a company that celebrated October 7 is a stab to the heart.
They need to prove it by severing all ties with Bokitta and issuing a public apology.
May God protect our brothers and sisters in Palestine and grant us victory over the oppressors.