Business · Companies · 17 hrs ago
Swiss family firm Nidecker becomes global No. 2 in snowboards
The Nidecker family runs a Swiss business that has been operating for 140 years.
Henry, Cédric and Xavier built it into the world’s second-largest snowboard company.
They did so despite a crisis in the snowboard industry.
The company’s success made it a major player in a competitive global business.
Its competitors thought the Nideckers were taking a crazy risk.
The family broke an industry taboo to achieve that growth, though what the taboo was is not specified.
The Swiss family business Nidecker became the world’s second-largest snowboard company.
Henry, Cédric and Xavier Nidecker built the 140-year-old business into a global No. 2.
The company succeeded despite a crisis in the industry.
The family broke a taboo in building the business.
- Who
- Henry, Cédric and Xavier Nidecker.
- What
- They built the Nidecker family business into the world’s second-largest snowboard company.
- When
- Not stated.
- Where
- Switzerland.
- Why
- Not stated.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Company
- Nidecker
- Founders/builders
- Henry, Cédric and Xavier Nidecker
- Business age
- 140 years
- Global ranking
- No. 2 in the snowboard business
1 source
What people are saying
The competition thought we were crazy