Business · Companies · 18 hrs ago
Seven-Eleven Korea expands small, easy-to-carry meals
Seven-Eleven Korea is expanding its small, one-handed meal range with new products for people who want quick, compact food.
New items include a chicken tender wrap, bulgogi maki sushi and a single boiled egg priced in the 1,000-won range.
Its four-product maki range has sold more than 400,000 units since the chain introduced it in August.
The expansion comes as prolonged high prices encourage shoppers to buy only what they need, while interest in convenience and health also grows.
Small meals are becoming more common, blurring the line between meals and snacks.
From January through October, sales of boiled eggs rose 27% year on year, while protein drinks increased 82%; Seven-Eleven says it is expanding the range to meet these changing habits.
Seven-Eleven Korea has expanded its range of small, one-hand convenience meals.
New products include a chicken tender wrap, a bulgogi maki roll and a single boiled egg.
The company says the range targets consumers who want smaller portions and convenient meals.
Its four-item “All New Maki” series, launched in August, has sold more than 400,000 units.
Sales of boiled eggs, burritos, sandwiches, roasted sweet potatoes and protein drinks also increased year on year during the reported period.
- Who
- Seven-Eleven Korea, operated by Korea Seven.
- What
- It expanded its small, easy-to-carry convenience meal range with several new products.
- When
- The company announced the expansion on November 8, 2026.
- Where
- South Korea.
- Why
- It says more consumers want to buy only what they need and value convenience and health management, alongside a growing “Small Meal” trend.
This story does not have two clearly opposing sides.
Seven-Eleven introduced four products in its “All New Maki” series.
Sales rose year on year for boiled eggs, burritos, sandwiches, roasted sweet potatoes and protein drinks.
Seven-Eleven announced an expansion of its small, one-hand meal range.
- New products
- Chipotle Chicken Tender Grab, All New Crispy Maki Bulgogi and Danbaekhanal 1-ip
- Maki sales
- More than 400,000 units sold cumulatively
- Boiled egg sales
- Up 27% year on year from January 1 to October 31
- Protein drink sales
- Up 82% year on year from January 1 to October 31
- Single boiled egg
- Priced in the 1,000-won range