Business · Economy · 3 hrs ago
El Buen Fin 2026 is expected to generate 235 billion pesos in sales
Mexico's El Buen Fin runs from Nov.
13 to 17, with state capitals and border cities such as Tijuana and Ciudad Juárez expected to see the most spending.
The retail campaign is organized by Concanaco Servytur, a national business group.
The group forecasts 235 billion pesos in sales, up 7.3% from the previous year.
It expects growth to be more moderate than in 2025, when sales rose 16%, partly because the World Cup boosted television purchases.
About 21% of sales are expected online, while the rest are forecast to come from physical stores.
Organizers expect around 200,000 registered businesses to take part, and offer an app to help shoppers find stores and promotions.
The regional impact will be measured after the campaign, using surveys and sales data.
El Buen Fin 2026 is expected to generate 235 billion pesos in economic activity across Mexico.
The five-day campaign will run from November 13 to 17, according to Concanaco Servytur.
The group forecasts growth of 7.3% from the previous year, a more moderate pace than in 2025.
It estimates that online sales will account for 21% of the total, with the rest coming from physical stores.
State capitals and some border cities, including Tijuana and Ciudad Juárez, typically see high levels of spending during the campaign.
- Who
- Concanaco Servytur, led by president Octavio de la Torre de Stéffano, made the forecast.
- What
- El Buen Fin 2026 is expected to generate 235 billion pesos in economic activity.
- When
- The campaign is scheduled for November 13 to 17, 2026.
- Where
- Across Mexico, with state capitals and some border cities expected to concentrate spending.
- Why
- The forecast reflects expected campaign activity; the source cites population size as one reason some cities typically have higher spending.
This story does not have two clearly opposing sides.
Concanaco Servytur projected 10% growth for El Buen Fin, but the final result was 16%.
El Buen Fin 2026 is scheduled to take place.
Concanaco Servytur plans to assess the geographic distribution of its impact using exit surveys and sales and transaction data.
- Forecast sales
- 235 billion pesos
- Expected growth
- 7.3% compared with the previous year
- Campaign dates
- November 13–17, 2026
- Online sales estimate
- 21%, or 49 billion pesos
- Physical-store sales estimate
- 79%, or 186 billion pesos
- Registered businesses expected
- Around 200,000 establishments
1 source
What people are saying
Estimamos que en esta ocasión posiblemente las familias mexicanas adquieran menos pantallas, pero en sí todos los demás segmentos y sectores se van a ver beneficiados.
en ciertas zonas donde el comercio está mucho más focalizado