Science & Tech · Big Tech & Internet · 1 hr ago
Snap hires Robert Downey Jr. to promote Specs AR glasses
Snap has hired Robert Downey Jr. to promote its Specs AR glasses.
He will use the title Chief Customer Experience Officer and work with the Specs team on content, lens experiences and other features.
Specs are glasses designed to overlay digital images on the real world.
Videos featuring Downey show the glasses being used for activities such as practicing art and getting help with a golf putt.
The glasses are available for pre-order at $2,195 and are set to launch this fall.
A TV campaign is scheduled to begin during a Knicks-76ers basketball game, with another ad planned for the first game of the MLB World Series.
Snap has hired actor Robert Downey Jr. as chief customer experience officer for its Specs augmented reality glasses.
The partnership will include promotional content, augmented reality experiences and work with the Specs team on possible uses of the technology.
Downey appears in videos showing the glasses in activities including golf, art and entertainment.
Snap introduced Specs in June 2026 and set a price of $2,195.
The sources differ on the timing of the campaign’s television spots, describing broadcasts during a Knicks-76ers game and a World Series game.
- Who
- Snap and actor Robert Downey Jr.
- What
- Downey joined Snap’s Specs business as chief customer experience officer and will help promote and develop experiences for the AR glasses.
- When
- The partnership was announced on October 20, 2026.
- Where
- The partnership is with Specs, Snap’s AR glasses business. Downey’s LinkedIn post showed him entering Specs headquarters in Santa Monica, California.
- Why
- Snap says Downey will help shape the future of augmented reality and explore how it can improve people’s lives and work.
This story does not have two clearly opposing sides.
Snap’s original Spectacles were made available in limited quantities.
Snap introduced the Specs AR glasses and announced a $2,195 preorder price.
Snap announced Downey’s role and the partnership’s promotional and development work.
A promotional video series launched, with reports describing broadcasts during a Knicks-76ers game and a World Series game.
- Role
- Chief customer experience officer for Specs
- Company
- Snap Inc.
- Glasses price
- $2,195
- Partnership announcement
- October 20, 2026
- First project
- Original content series featuring the glasses in use
3 sources
What people are saying
Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds.
Life imitates art-imitates life!
We’re incredibly excited to welcome Robert Downey Jr. to Specs to help shape the future of augmented reality