Business · Companies · 8 hrs ago
Bardolino marks 100 years as Chiaretto rosé sales grow
Bardolino’s wine consortium is marking its 100th anniversary in the Verona area of northern Italy.
The denomination produced about 18 million bottles in 2025, including 8.8 million bottles of Chiaretto rosé, which grew by 3%.
Chiaretto is made from local red grapes, and its production is nearing that of Bardolino red wine, at 9.5 million bottles.
Producers describe Bardolino as fresh, easy to drink and relatively low in alcohol, qualities they believe can appeal to younger drinkers.
Exports account for 60% of the denomination’s business, and producers say tourism around Lake Garda also helps introduce visitors to the wines.
A study is using 36 years of grape-ripening data to examine climate change and help producers choose when to harvest; training for members and tastings in Warsaw are next.
Bardolino is marking 100 years since the founding of its protection consortium.
Chiaretto rosé sales rose 3% in 2025 to 8.8 million bottles, close to the 9.5 million bottles of red Bardolino.
The denomination produced about 18 million bottles in 2025 and has 2,400 hectares of vineyards and 817 members.
Exports account for 60% of its business, and the wines are being promoted to younger drinkers and overseas markets.
The consortium plans member training on hospitality and sales, followed by tastings in Warsaw.
- Who
- The Bardolino denomination and its protection consortium.
- What
- The consortium is marking 100 years, as Chiaretto rosé sales grow.
- When
- In 2026; the article was published on October 28.
- Where
- Bardolino, in the Verona area of Italy.
- Why
- Not stated
This story does not have two clearly opposing sides.
The denomination was divided into three subzones: Montebaldo, La Rocca and Sommacampagna.
Fabio Dei Micheli was elected consortium president.
Chiaretto sales rose 3% to 8.8 million bottles, and the denomination produced about 18 million bottles.
Bardolino marked 100 years since the founding of its protection consortium.
Training for members on hospitality and sales was due to begin.
- Chiaretto bottles
- 8.8 million in 2025
- Chiaretto sales growth
- 3% in 2025
- Red Bardolino bottles
- 9.5 million
- Vineyard area
- 2,400 hectares
- Consortium membership
- 817 members
- Exports
- 60% of business
What people are saying
If the wine had not worked, our vineyard would have become a residence with a swimming pool.
Bardolino has a clear identity: freshness, savouriness, ease of drinking and moderate alcohol content.