Business · Companies · 3 hrs ago
South Korea’s SME federation selects 20 Yellow Umbrella promotional models
South Korea’s SME federation selected 20 promotional models for its 2027 Yellow Umbrella campaign at a final event in Seoul.
More than 1,430 people applied, making the competition tougher than 71 applicants for each place.
About 40 finalists performed skills including singing, dancing, acting and playing instruments.
Ahn Jeong-eun won the top prize; she runs a business related to running.
The federation said the models will help share messages of comfort and hope with small businesses and self-employed people.
They will promote Yellow Umbrella from next year through television and print advertising and digital content.
South Korea’s SME federation selected 20 promotional models for its 2027 Yellow Umbrella campaign.
The final round was held on Oct. 30, with about 40 finalists competing.
About 1,430 people applied, making the competition rate more than 71 to 1.
Ahn Jeong-eun, who runs a business related to running, won the top prize.
The selected models are expected to promote Yellow Umbrella through television and print ads and digital content from next year.
- Who
- The Korea Federation of SMEs selected 20 promotional models.
- What
- The models were chosen in the final round of the 2027 Yellow Umbrella promotional-model competition.
- When
- Oct. 30, 2026.
- Where
- Not stated.
- Why
- The models will promote Yellow Umbrella and deliver messages of support and hope to small businesses and small merchants.
This story does not have two clearly opposing sides.
About 1,430 people applied, and applicants went through document screening and camera tests.
About 40 finalists performed talents including singing, dancing, acting and playing instruments before 20 models were selected.
The selected models are expected to promote Yellow Umbrella through television and print ads and digital content.
- Selected models
- 20
- Applicants
- About 1,430
- Competition rate
- More than 71 to 1
- Top prize winner
- Ahn Jeong-eun, who runs a business related to running
- Campaign
- 2027 Yellow Umbrella promotional-model program
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What people are saying
Together with the new faces selected today, we will continue to deliver warmer comfort and a strong message of hope to small businesses and small merchants.