World · East Asia & Pacific · 4 hrs ago
Influencer Irenna Kristyn dropped by management after cost-of-living post
Influencer Irenna Kristyn was criticized after posting on Instagram about working hard for her high-cost lifestyle rather than sharing a Greenpeace banner calling for lower living costs.
The banner was displayed at Bundaran HI in Jakarta, where Greenpeace highlighted public demands, including relief from rising costs.
Many people said her post confused personal lifestyle choices with the cost of essentials that affects households more widely.
Irenna said she posted while angry after seeing comments she viewed as insults and false claims about the president, and said she deleted the post about 10 minutes later.
She apologized and said she meant to urge people to stop bullying and spreading unverified claims.
Samudra Management ended its work with Irenna, saying she no longer represented the agency and that their collaborations had been terminated.
Her Instagram and Threads accounts were later reported inactive, while she shared a clarification and apology on TikTok.
The controversy highlights how public reactions to a social media post can affect an influencer's professional ties.
Influencer Irenna Kristyn was dropped by Samudra Management after a social media post about the cost of living drew criticism.
She wrote that her lifestyle was expensive and that she worked hard rather than reposting a banner calling for lower living costs.
The post was seen by critics as insensitive to people facing high prices and economic hardship.
Irenna said she wrote it while angry about comments she viewed as insulting the president and later apologized.
Samudra Management said her actions were personal and did not represent the agency.
- Who
- Influencer Irenna Kristyn and her management agency, Samudra Management.
- What
- Samudra Management ended its working relationship with Kristyn after her post about the cost of living drew criticism.
- When
- The post was published on Instagram on October 20, 2026; the agency announced the split by October 23.
- Where
- The post appeared on Instagram and referred to a Greenpeace banner at Bundaran HI in Jakarta.
- Why
- The post was criticized as insensitive to people struggling with living costs. The agency said Kristyn’s actions were personal and did not represent it.
Critics of Irenna Kristyn
Irenna Kristyn
Sensitivity to living costs
Critics of Irenna Kristyn
Critics said her post was insensitive to economic hardship and confused personal lifestyle with the cost of essential goods.
Irenna Kristyn
Kristyn said she did not intend to dismiss concerns about living costs and apologized for the wording.
Purpose of the post
Critics of Irenna Kristyn
Critics said it appeared to mock people sharing a call to lower living costs.
Irenna Kristyn
Kristyn said she posted while angry about comments she viewed as false accusations and abuse directed at the president, and wanted to discourage bullying and unverified claims.
Greenpeace displayed a banner calling for lower living costs at Bundaran HI in Jakarta.
Kristyn said she deleted her Instagram post about 10 minutes after publishing it.
Samudra Management announced that Kristyn was no longer part of the agency and that their cooperation had ended.
Kristyn apologized and explained that she had posted while angry; reports said her Instagram and Threads accounts were deactivated.
- Influencer
- Irenna Kristyn Daiyana
- Management agency
- Samudra Management
- Post location reference
- Bundaran HI, Jakarta
- Post deletion
- About 10 minutes after publication, according to Kristyn
- Banner slogan
- Turunkan biaya hidup (Lower living costs)
3 sources
What people are saying
Gaya hidupku tinggi, makanya aku kerja keras bukan repost spanduk 'Turunkan biaya hidup'
Postingan tersebut juga langsung aku hapus setelah 10 menitan karena aku sadar itu bukan kalimat yang baik.
Per hari ini, Irenna Kristyn telah resmi dikeluarkan dan bukan lagi bagian dari Samudra Management. Seluruh bentuk kerja sama dengannya telah kami putus secara sepihak.