Entertainment · Indian Cinema · 1 hr ago
Ramayana producer plans merchandise and theme park to earn back costs
Namit Malhotra says he expects to make money from Ramayana, the two-part film adaptation of the Indian epic.
He says merchandise and a planned theme park could bring in revenue if the films do not.
The project has a reported budget of about $500 million, although the source gives a different rupee estimate elsewhere.
Malhotra’s company, Prime Focus, co-produced the film with Yash’s Monster Mind Creations, but Malhotra says he is taking all the financial risk.
The film’s costs include visual effects, music and work to prepare it for international audiences.
The first film recorded a reported domestic Monday haul of more than Rs 107 crore, but the source says it is still unclear whether the films will recover their cost.
The sequel is scheduled for worldwide cinemas in 2028, and Malhotra says he is confident the broader business around the story will make the project financially successful.
Producer Namit Malhotra says he expects to make money from Ramayana through merchandise, a theme park or other ventures if the films do not earn enough.
The Indian epic adaptation is co-produced by Malhotra’s Prime Focus and Yash’s Monster Mind Creations.
The film earned more than Rs 107 crore in one Monday at the domestic box office, according to the article.
Malhotra says he is funding the two-part project and taking on its financial risk.
The sequel is slated for worldwide cinema release in 2028.
- Who
- Namit Malhotra, producer of Ramayana.
- What
- He plans to seek revenue from merchandise, a theme park or other ventures if the films do not make money.
- When
- The article was published on November 10, 2026.
- Where
- The film had a reported one-day box-office haul at the domestic box office. The sources do not identify a specific location for the planned merchandise or theme park.
- Why
- Malhotra says he is confident the story can generate economic returns if audiences like the films.
This story does not have two clearly opposing sides.
Malhotra said on the Game Changers podcast that he had completed the first film without borrowing money.
Ramayana passed the Monday box-office test with a reported haul of more than Rs 107 crore in one day.
The sequel is slated for release in cinemas worldwide.
- One-day domestic box-office haul
- More than Rs 107 crore
- Reported project budget
- Over Rs 4,000 crore
- Reported alternative budget figure
- $500 million
- Producer
- Namit Malhotra
- Sequel release
- 2028
What people are saying
If we don’t make money with the movies, we’ll make it in the merchandise. If we don’t make it in the merchandise, we’ll make it in the theme park. If we don’t make it in the theme park, we’ll make it some other way.
I have all the risk … I’m going all in.