Business · Companies · 7 hrs ago
Saudi Arabia showcases tourism destinations at London travel market
Saudi Arabia opened its tourism pavilion at the World Travel Market in London on November 3, with 37 industry partners taking part.
The three-day event brings Saudi tourism partners together with global travel businesses, including tour operators, airlines and travel service companies.
The pavilion is promoting destinations such as Riyadh, Jeddah, AlUla, the Red Sea and Amala, alongside resorts, cultural activities and entertainment.
Saudi Arabia received about 61.2 million tourists in the first half of 2026, around 1% more than in the same period a year earlier.
Tourism spending reached about 151.9 billion riyals, and the country aims to welcome 150 million tourists a year by 2030.
Amala was highlighted as a luxury coastal destination, with seven resorts having received guests since June.
The pavilion will remain open at London’s ExCeL Centre until November 5, while partners discuss winter demand and future tourism programs.
Saudi Arabia opened its “Land of Saudi Arabia” pavilion at the World Travel Market 2026 in London.
The pavilion features tourism products and experiences from destinations including Riyadh, Jeddah, Al-Ula, the Red Sea and Amala.
A total of 37 Saudi tourism partners are participating in the pavilion.
Saudi Arabia received about 61.2 million tourists in the first half of 2026, with tourism spending of about 151.9 billion riyals.
The pavilion will remain open at London’s ExCeL centre until November 5.
- Who
- Saudi Tourism Minister Ahmed bin Aqeel Al-Khateeb opened the pavilion, with 37 Saudi tourism partners participating.
- What
- Saudi Arabia showcased tourism products and destinations at the World Travel Market 2026.
- When
- The pavilion opened on November 3, 2026, and is scheduled to welcome visitors until November 5.
- Where
- ExCeL London, in London, United Kingdom.
- Why
- To showcase Saudi tourism products and strengthen commercial partnerships with the global travel sector.
This story does not have two clearly opposing sides.
Seven resorts in Amala began welcoming guests.
Saudi Tourism Minister Ahmed bin Aqeel Al-Khateeb opened the “Land of Saudi Arabia” pavilion at the World Travel Market in London.
The pavilion is scheduled to host visitors and cultural experiences at ExCeL London.
- Participants
- 37 Saudi tourism partners
- Tourists
- About 61.2 million in the first half of 2026
- Tourism spending
- About 151.9 billion riyals in the first half of 2026
- Tourism target
- 150 million tourists annually by 2030
- Licensed hotel room keys
- About 623,000 in the first half of 2026, including more than 44,000 in newly licensed facilities
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What people are saying
Resilience is built before it is needed, and Saudi tourism has proven its solid global position this year