Business · Companies · 2 hrs ago
Mom’s Touch launches four Chinese-style burgers and chicken items
Mom’s Touch has launched four items in a second menu collaboration with Chinese cuisine chef Hu Deok-juk in South Korea.
The collection includes three burgers and one boneless chicken dish, using XO and kung pao sauces to add Chinese-style flavours.
The partnership follows an earlier collaboration in March, and Mom’s Touch says its headquarters is covering the related advertising, contract and recipe-development costs.
The company is offering a limited number of daily discounts on a set through its app until October 25.
Separately, No Brand Burger’s two new items sold over 100,000 in a week, according to parent company Shinsegae Food.
The Hook and Punch burgers ranked first and second in the chain’s sales, ahead of its previous top seller, Grilled Bulgogi; an app promotion offering fries and a drink with either burger runs through October 28.
Mom’s Touch launched four Chinese-style burger and chicken items in its second collaboration with chef Hu Deok-juk.
The collection includes three burgers and one chicken item.
The products use XO sauce and kung pao sauce to add Chinese-style flavors to existing menu items.
Mom’s Touch said its headquarters will cover the collaboration’s advertising, contract and recipe-development costs.
The company is offering a daily limited number of discount coupons through its app until October 25.
- Who
- Mom’s Touch and Chinese cuisine chef Hu Deok-juk.
- What
- They launched a four-item Chinese-style burger and chicken collection.
- When
- Mom’s Touch announced the launch on October 22, 2026.
- Where
- Not stated
- Why
- The collection adds Chinese-style flavors to existing burger and chicken items using XO and kung pao sauces.
This story does not have two clearly opposing sides.
Mom’s Touch and chef Hu Deok-juk held their first collaboration.
Mom’s Touch announced the launch of the second collection, with four items.
Mom’s Touch is offering daily app coupons for a discount on the Hu Deok-juk XO Kung Pao set.
- Collection size
- Four items
- Burgers
- Kung Pao Sye Burger; XO Whole Mozzarella Shrimp Burger; XO Shrimp Sye Flex Burger
- Chicken
- XO Sichuan Big Sye Boneless Chicken
- Sauces
- XO sauce and kung pao sauce
- Coupon offer
- 3,500 won off the Hu Deok-juk XO Kung Pao set; up to 5,000 coupons daily through October 25