Business · Companies · 11 hrs ago

Lela Brandão Co. to launch Disney collection on November 6

Lela Brandão Co. to launch Disney collection on November 6

Brazilian clothing brand Lela Brandão Co.

has partnered with Disney Classics for its first collection together.

The collection launches on November 6 and includes 53 variations inspired by eight animated films, including The Lion King, Bambi and Alice in Wonderland.

The independent brand, founded six years ago, approached Disney’s team in Brazil with the idea.

It says the collaboration aims to introduce its comfortable clothing to Disney fans who may not know the brand.

The partnership follows 71% growth in 2025, and the company expects revenue to exceed R$20 million in 2026.

Orders rose 43% in the first ten months of 2026 compared with the same period in 2025.

The collection’s launch is the next step, while the company will also track customer response and repeat purchases in the months ahead.

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What people are saying

Lela BrandãoFounder, co-founder and creative director of Lela Brandão Co.
I feel that this collection and campaign were my way of symbolically entering the Disney universe
via Exame
In Disney’s case, we contacted the team in Brazil to present our idea. The collaboration grew from bringing the two brands’ worlds together, and I am very proud of the collection we developed
via Exame
With Disney, we want to bring our world of fashion and comfort closer to stories and characters that span generations, introduce our pieces to new audiences and strengthen our connection with those who already follow us
via Exame