Science & Tech · Big Tech & Internet · 1 hr ago

Reddit launches AI-organized product reviews for US users

Reddit launches AI-organized product reviews for US users

Reddit is launching a product reviews hub that uses AI to organize users’ conversations about consumer goods.

The feature is rolling out to all US users on iOS, Android and the web, starting with about 10,000 products.

It brings together comments from Reddit communities and summarizes what people say they like, dislike and consider important.

Shoppers can check positive, mixed or negative reactions, filter comments by topic and open the original discussions for more detail.

The tool builds on Reddit’s role in product research, as people already use its communities for firsthand advice before buying.

But brands have also tried to plant fake praise on Reddit, so the company says its rules, moderators and anti-spam measures will help protect the reviews.

Reddit plans to add more categories and expand the feature beyond the US over time.

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RedditCompany press release
Reddit Reviews uses AI to both organize these conversations where people describe their product experiences, and to surface the nuance, context, and connection to the original conversation.
via The Verge