Science & Tech · Big Tech & Internet · 4 hrs ago
Firefox campaign uses internet icons to promote privacy and user choice
Mozilla has launched a campaign to bring users back to Firefox, its web browser.
The ad, called “Come Back to Firefox,” features familiar internet personalities and memes from the late 2000s and early 2010s.
They evoke a time before browsers tracked users so widely and added AI features, which Mozilla says many people do not want.
Firefox offers a free built-in VPN, controls for AI features and an ad blocker on its mobile version.
The campaign presents Firefox as a more private browser that gives users more choice than browsers focused on tracking and AI.
Firefox now has an estimated 2.8 percent of the global browser market, far below the up-to-32-percent share it once reached.
Mozilla has launched the “Come Back to Firefox” campaign to promote the browser as an alternative to tracking and unwanted AI features.
The campaign features internet personalities and memes popular in the late 2000s and early 2010s.
Firefox offers a free built-in VPN, controls for AI-related features and an ad blocker in its mobile browser.
Mozilla said the campaign aims to recall an internet that was fun, creative and surprising.
Firefox has an estimated 2.8 percent share of the global web browser market.
- Who
- Mozilla, the non-profit organization behind Firefox, launched the campaign.
- What
- The “Come Back to Firefox” campaign promotes Firefox and its privacy and AI controls.
- When
- October 26, 2026, according to Mashable’s publication date.
- Where
- The campaign is an online ad campaign. Its location is not stated.
- Why
- Mozilla said it wanted to remind people of what made the internet fun and promote Firefox as an alternative to tracking and unwanted AI features.
This story does not have two clearly opposing sides.
Firefox commanded up to 32 percent of the global browser market, according to Mashable.
Mashable reported that Mozilla had launched the “Come Back to Firefox” campaign.
- Campaign name
- Come Back to Firefox
- Firefox market share
- Estimated 2.8 percent globally
- Past market share
- Up to 32 percent globally in the late 2000s and early 2010s
- Privacy feature
- Built-in free VPN
- Mobile feature
- Ad blocker in the mobile version of Firefox
- AI controls
- Users can decide how much AI-related features they want accessible in the browser
What people are saying
I kept going back to Firefox’s heyday, when the internet was really fun, weird, and interesting…That's the feeling we wanted to bring back with this campaign
We wanted to remind people of what made the internet so wonderful in the first place
What happened to the internet?
It used to be fun.