Business · Companies · 6 hrs ago
Mazda and Seiko launch a Japan-only chronograph with two interchangeable straps
Mazda and Seiko have launched a new chronograph watch called the BF9504.
It costs 69,300 yen, about $440, and is being sold only in Japan.
The design takes cues from Mazda’s vehicle dashboards, with a mostly black dial and red accents rather than prominent car-themed decorations.
The battery-powered watch comes with steel and leather straps, which can be swapped, and has a water-resistance rating of 10 ATM.
Mazda began selling it through its Japanese online store on October 23 and through dealerships on October 29.
Overseas buyers need a proxy shipping service to obtain one.
Mazda and Seiko have announced a Japan-only quartz chronograph watch, model BF9504.
The watch costs 69,300 yen, or around $440, and comes with two interchangeable straps.
Its design takes visual cues from Mazda vehicle instrument clusters and uses Mazda’s Type font.
The watch has a stainless steel case, 10 ATM water resistance and an expected battery life of about three years.
Mazda released it through its Japanese online store on October 23 and dealerships on October 29.
- Who
- Mazda and Seiko.
- What
- They announced a Japan-only quartz chronograph watch, model BF9504, supplied with two interchangeable straps.
- When
- It went on sale through Mazda’s Japanese online store on October 23 and dealerships on October 29. The year is not stated.
- Where
- Japan.
- Why
- The design draws on Mazda’s vehicle instrument clusters and its “aesthetics of subtraction.” A broader reason for the collaboration is not stated.
This story does not have two clearly opposing sides.
Mazda released the watch through its Japanese online store.
Mazda made the watch available at dealerships.
- Model
- BF9504
- Price
- 69,300 yen (around $440)
- Availability
- Japan only
- Case dimensions
- 39.2mm wide, 47.2mm tall and 11.4mm thick
- Water resistance
- 10 ATM
- Straps
- Stainless steel bracelet and black cowhide leather band
What people are saying
aesthetics of subtraction